From Hollywood Blond To Fabulous Freebird: The Story Of Buddy “Jack” Roberts

My brother Buddy Roberts is 240 pounds of hot stuff and he don’t stop ’till he gets enough! – Michael “P.S.” Hayes

As an unabashed supporter of the beloved Von Erichs wrestling family when I was a youngster, I, by default despised The Fabulous Freebirds. As I got older, I learned to appreciate what each members of that faction brought to the table, but at the time the last things I cared about were Terry Gordy’s prodigious wrestling ways and Michael “P.S.” Hayes’ seemingly endless bucket of charisma. I just wanted to punch them in the nose. The target of my 8 year old violence, of course, included Buddy Roberts, a drowned rat lookin’ sumbitch who came off as equal parts bad ass and chicken shit.

The Hollywood Blonds

Dale Hey aka Buddy Roberts broke into the wrestling business in 1965. Trained by the legendary Ivan Koloff and wrestling under the name Dale Valentine (Johnny Valentine’s little brother), Roberts worked the undercards for several years, gaining experience in a variety of territories.

In April of 1970, after a six month stay in Minnesota with Verne Gagne’s AWA, Bill Watts brought the 22-year-old Roberts to his Tri-State territory as a replacement for Jack Donovan. Watts had an idea for a tag team, but a dispute with Donovan over money left him a man short. With Roberts in tow, Watts teamed him up with Jerry Brown, a veteran journeyman looking to finally break big after several years of relatively little success. The promoter called the duo The Hollywood Blonds and in very short order, they became the most hated men in the territory, battling the likes of fan favorite Danny Hodge and Billy Red Lyons. 

By 1972, The Blonds had added Sir Oliver Humperdink as their manager, only increasing their heat with fans. The tag team would last through the end of 1979, enjoying 12 regional tag title runs for NWA Tri-State, NWA Hollywood, NWA Florida, CWA, Mid-Atlantic and NJPW. When asked about the pair, legendary commentator Jim Ross summed them up rather succinctly, saying, “The Hollywood Blonds of Roberts and Brown were one of the most underrated tag teams ever in the business.”

Going Solo

Nearing the end of his run with Brown, Roberts all branched out as a singles competitor, wrestling in the CWF and feuding with legendary names like Jerry Brisco, Rocky Johnson and Pedro Morales (against whom he unsuccessfully challenged for the NWA Florida Southern Heavyweight Title).

After one of his final runs in NJPW as a member of The Hollywood Blonds, Roberts moved on to Texas, once again assuming the name Dale Valentine and getting himself into blood feuds with Al Madril, Bruiser Brody and Austin Idol over the NWA Texas Heavyweight Title. It was during this time he had the first of what would become a historic number of wars with The Von Erichs.  

The Freebirds Are Born

In 1980, Bill Watts would again give Roberts a helping hand up the next rung of the ladder to superstardom. Having already paired 20-year-old Michael Hayes and 18-year-old Terry “Bam Bam” Gordy together as The Fabulous Freebirds, Watts brought Roberts into the mix with the hopes of maximizing each man’s talents. Gordy and Buddy were both brilliant wrestlers; Hayes, however, left much to be desired in the ring. What “P.S.” did possess though was the gift of gab and an innate ability to infuriate the crowd with little more than a sideways glance. With “Bam Bam” and Buddy “Jack” (so named because of his love of Jack Daniels) in the ring and Hayes at ringside, The Freebirds exploded onto the wrestling scene. 

Taking on wrestlers like Ted DiBiase, Buck Robley and Junkyard Dog, The Freebirds became the hottest heel faction in the territory. When they blinded JYD, the three men legitimately feared for their lives. “I’ve never felt my life more threatened than in that era with Junkyard Dog,” said Michael Hayes. “We had our cars destroyed, people would fill up water pistols with Liquid-Plumr and you would fight your way from the ring to the locker room. It wasn’t a question of if you were gonna get your ass whipped. The question was how badly and would you make it back to the locker room.” During their short run, the trio carved out a path of destruction over four States, winning the Mid-South Tag Team Titles and holding them for three months before losing them and a series of Loser Leaves Town Matches that resulted in the trio moving on to Georgia Championship Wrestling. “Our last night in the territory,” said Hayes, “undercover police officers found a man in the crowd with a Saturday night special and a bullet in it with the word “freebird” engraved on it.”

The Freebirds made an immediate impact in Georgia, winning the NWA Georgia Tag Team Titles in a match against The Assassins and Mr. Wrestling I and Mr. Wrestling II in October of 1980. After a controversial double disqualification in a match between Austin Idol and Kevin Sullivan resulted in titles being stripped away from The Freebirds, they would defeat The Brisco Brothers and the team of Robert Fuller and Stan Frazier in a tag team tournament to reclaim the then renamed NWA National Tag Team Titles. Said longtime wrestling writer Bill Apter, “The Freebirds were sports entertainment before Vince McMahon ever had the thought in his mind.”

Roberts would go off on his own shortly after the win, even spending some time away from pro wrestling. Hayes and Gordy continued to work as The Fabulous Freebirds for the remainder of their 2-year run in Georgia. The trio again met up in late-’82, again working for Bill Watts as part of his Superdome Extravaganza show in New Orleans. By December of ‘82, The Freebirds were all in Dallas and business was most definitely about to pick up.

Badstreet

The Von Erichs were not only superheroes in the eyes of the Texas fan base, they were also “our boys”. Young fans loved them because of their looks, muscles and rock star appeal. Older fans loved them because their father, Fritz Von Erich, was wise to present his family as a wholesome, churchgoing lot. All fans simply assumed David, Kevin and Kerry were all destined for NWA Heavyweight Title stardom. The problem the boys had was they didn’t have anyone to work with in Dallas. They would continually chew up and spit out everyone brought into the territory to wrestle them, their stiff wrestling style the usual culprit.

In The Freebirds, the Von Erichs finally had guys both willing to take an ass kicking, but also dish one back out. Texans are a different sort of folk and for all the oil money and conservatism, at our core we’re basically still just a bunch of grimy people willing to fight you as quickly as we are to give you a home cooked meal and the shirt off our back. So, when Terry Gordy slammed that cage door on Kerry Von Erich’s head Christmas Day 1982 in front of 18,000 strong in Reunion Arena, every last Texan wrestling fan was ready to die to get our hands on those Freebird bastards! It was that real.

Instantly becoming the hottest feud in pro wrestling, the Von Erichs and The Freebirds went to war, and for the next 3 and a half years left buckets of blood all across the State of Texas. At the center of it all was Buddy “Jack” Roberts, the one member of the Freebirds without a single redeeming quality. Even while hating his guts, a fan could still find some humor in Michael Hayes. In Terry Gordy, you had a guy who almost came off like a big puppy dog trying to figure out the size of his paws. Where Buddy Roberts was concerned, however, there simply wasn’t a thing in the world to like about him.

He only amped up our hatred of him in ‘83 when he got himself into a dust up with “Iceman” King Parsons, cutting the hair of the fan favorite. Their feud culminated in a Hair vs. Hair Match with Roberts attempting to cheat to secure the win, only to have Parsons wrestle away the jar “Freebird Hair Removal Cream” and apply it to Buddy “Jack”. You would think the embarrassment of having his hair fall out would have satiated fans, but when Roberts secured a wig to his head with boxing headgear, thereby preventing us from basking in his shame, it only served to make us hate him (and The Freebirds) that much more.

Wearing Out Their Welcome At Every Stop

The Freebirds territory hopped for most of their run together. Dallas was certainly where they were the hottest, but they also had short runs in the WWF, AWA and CWF, always returning to Texas to pick right up where they left off with the Von Erichs.

By the summer of ‘86, however, Buddy and Co. saw the writing on the wall in Dallas. David Von Erich had passed away in ‘84, Gino Hernandez died of an apparent overdose in February of ‘86, the Lance Von Erich experiment was failing miserably and business was down. The Freebirds made the jump to Mid-South, reuniting, once again, with Bill Watts, diving headfirst into a whole new series of feuds with fresh opponents like The Rock N’ Roll Express and The Fantastics. Roberts also began wrestling more in a singles capacity, winning the UWF Television Title from Terry Taylor on two occasions over a year-long feud that proved to be one of the hottest in the territory.

In late-’87, The Freebirds returned to World Class, but their union was short. Roberts and Gordy turned on Hayes, who turned babyface and teamed up with the Von Erichs against his former Freebird brothers and Roberts’ former foe-now-friend, “Iceman” King Parsons. Buddy also began dialing back things in the ring, bringing in the Samoan SWAT Team and acting as their manager in matches against the Von Erichs and the tag team comprised of Michael Hayes and Steve “Do It To It” Cox. “You have your list of people you’ve learned from coming up in this industry and Buddy took us under his wing,” said SWAT Team member Rikishi Fatu. With Roberts as their manager, the SST were a dominant force, winning the World Class Tag Team Titles three times and the Texas Tag Team Titles once before leaving for the NWA’s Jim Crockett Promotions. 

By late-’88, Gordy and Hayes had also left World Class for Jim Crockett Promotions. Roberts, 13 years older than Hayes (and 15 years older than Gordy) decided to stay behind in Dallas with his wife Janice, working another five months before retiring in May of ‘89.

Free As A Bird

In Buddy Roberts, The Fabulous Freebirds had the glue that held the whole faction together. Michael Hayes was a loudmouth and Terry Gordy was a wrestling prodigy, but “Jack” was the real heat magnet. He bumped around the ring with reckless abandon, earned every last bit of vitriol from the fans (the hard way) and was likely the heart and soul of The Freebirds. Buddy’s viciousness gave bite to everything Hayes and Gordy did. Without him, the faction wasn’t the same.

“He was the guy who took the beating,” said Mick Foley after learning of Roberts’ passing in 2012. “He was the guy who dropped the fall, but somehow maintained his heat. He would do anything to make his matches exciting – including the rumored dropping of the first elbow off the ring apron. He could make anyone and anything around him look better. If someone around him was bad, he could make them look good. If they were good, he could make them look great. And if something was great – like The Fabulous Freebirds – he could help turn greatness to legend.”

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From The Gridiron To The Squared Circle: The Warring Ways Of Wahoo McDaniel

Tully Blanchard, I can beat you. You’re the National Heavyweight Champion, you’re coming to Cincinnati and I know you and JJ Dillon have something cooked up, but I’m just gonna go out there and do what I do best: win matches! – Wahoo McDaniel

Training Camp had just started for the New York Jets and their young rookie, quarterback Joe Namath, the first overall pick in the American Football League Draft. The man who would become “Broadway Joe” was in camp following a 29-4 career in Alabama, lucrative contract in hand. Several of the veteran players weren’t thrilled about the rookie’s payday. Included in this gaggle of jealous veterans was 5-year pro football linebacker and resident tackling madman, Wahoo McDaniel.

Catching Namath on the warm-up track, McDaniel tripped the young QB, sending him sprawling. Namath, to his credit, simply dusted himself off and continued his running. Even as a rookie, Joe had already learned an important lesson: Wahoo McDaniel was not the man to mess with, regardless of who was right or wrong.

From Humble Beginnings

Edward McDaniel grew up in Bernice, Oklahoma and was a handful from the very beginning. A fighter even during his early years, McDaniel wasn’t the conforming type and looking back on his life, it’s clear a “normal” job was never gonna work for him. When his family moved to Midland, Texas during his early teen years, Wahoo (a nickname he got from his father, whom everyone called “Big Wahoo”) got heavily into sports, playing baseball, football and wrestling. One of his middle school baseball coaches was actually George H.W. Bush, the future 41st President of the United States.

Bud Wilkinson recruited Wahoo to the University of Oklahoma where he played 31 games between ‘57-’59 as a 200 pound punter, wide receiver and running back. During that time he also set the record for the longest punt in Oklahoma Sooners history, a 91 yarder. His wild ways continued throughout college, and was regularly caught out drinking and partying well past curfew. Antics aside, Wahoo still managed to letter in both football and wrestling, despite his claims of not being “a very good rassler in college”.

Speaking on McDaniel’s wild ways, legendary pro wrestling manager Jim Cornette recounted a now famous tale, saying, “On a bet, he ran from Norman to Oklahoma City, which is like 26 miles, and followed that up by drinking a quart of motor oil to win another bet.” 

New York, New York

His hard-charging nature got him drafted in the 2nd round of the AFL Draft by the Los Angeles Chargers and he spent the first of his eight pro seasons with the Houston Oilers, winning the AFL Championship in 1960. He then spent ‘61-’63 with the Denver Broncos before joining the New York Jets via a nine player trade in ‘64. Then-Broncos head coach Jack Faulkner told Wahoo, “if he went to New York and prospered, he’d make a fortune”. With the Jets, he became an instant celebrity, due in no small part to the pro wrestling-style interviews he gave reporters. Truth be told, the hard-hitting linebacker arrived in the Big Apple at the perfect time. Former New York Giants great and future hall of famer, linebacker Sam Huff, had just been traded to the Washington Redskins. When asked about Huff leaving town, Wahoo went full “pro wrestler”, saying, “This place ain’t big enough for me and Huff. It’s lucky for him he moved.”

The gritty New York football fan, took immediately to Wahoo mouthing off then backing it up by flying around with reckless abandon, and took to chanting his name after he’d make a tackle. The Jets PA announcer picked up on the connection between McDaniel and the fanbase. Instead of “Tackle made my McDaniel,” the call became, “Tackle made by…guess who?”, giving the fans the opportunity to shout “WAHOO!”

McDaniel’s growing fame in New York not only made him more recognizable among football fans. In 1961, Wahoo had taken up pro wrestling training as a way to stay in shape in the offseason while also putting a few extra dollars in his pocket. Said Wahoo, “Jim Barnett, who books rasslers out of Indianapolis, called me and said he wanted an Indian rassler. So, I met with him, liked the deal and now I’m a pro rassler.”

By ‘64, and at the height of his fame in pro football, the proud member of the Choctaw-Chickasaw tribe began commanding higher payouts at wrestling shows, working for Vince McMahon, Sr. in the WWWF and wrestling against the likes of Boris Malenko and Dr. Jerry Graham.

Around this time, Wahoo added around 40 pounds to his frame, which was fine for professional wrestling, but many believed hindered his football career. As one AFL coach said, “at 205 pounds Wahoo could move with authority, but not at 240. The tackles can cut him off on the wide stuff. He can’t handle much responsibility on passes. He’s a good blitzer and is strong on running plays that come straight at him. But he’s a harum-scarum type, and you can’t build a solid defense around him.” Wahoo scoffed at such statements, but coupled with his aforementioned hazing of “Broadway Joe”, Jets management deemed the linebacker expendable, leaving him unprotected in the expansion draft the following season. He was selected by the Miami Dolphins.

McDaniel played three more seasons of pro football, retiring from the league at the end of the ‘68 season after being traded to San Diego (with whom he would have the odd distinction of both starting and ending his career w/o ever playing a down) following a brawl in which he knocked two police officers unconscious. In his final game with Miami, his team was shredded to the tune of 31-7. The opponent: Joe Namath and the New York Jets who would go on to win the ‘68 Super Bowl. McDaniel, who, by that time had been wrestling in the off-season for 8 years, went “all in” on pro wrestling.

The Stars At Night Are Big And Bright

With his focus now squarely on wrestling, Wahoo’s previous years of off-season work put him immediately in the main event picture, regardless of the promotion for which he was employed. “Six weeks before the football season began, I rassled every night. From January 1 until training camp I had 160 matches, sometimes two on Thursdays,” said McDaniel. “I’ve gotten to be pretty good. I’m just now a main eventer. It takes five years to be a good pro football player and about that long to be a big-time rassler.”

A profanity-laced tirade concerning a payout directed towards Phil Zacko, then part owner of Capitol Sports, a group that owned half of the WWWF, not only changed plans to make Wahoo a main eventer in New York, but facilitated Chief Jay Strongbow’s creation/arrival in the WWWF. Had it not been for McDaniel’s hard line stance on what he believed to be “right and wrong”, Strongbow might have remained Joe Scarpa for the entirety of his career.

Instead, Wahoo went to work for Ed Francis and James Blears and their Big Time Wrestling in Hawaii, getting himself into a short feud with Luke Graham. Wahoo did well in Hawaii, but the experience he gained on the island likely meant more than his win/loss record, because after moving on to his next territory, the massive Fritz Von Erich-run Big Time Wrestling in Texas, McDaniel’s career shot into the stratosphere. Spending the next 2 ½ years in Texas, he went to war against some of the biggest names in the industry, winning and defending multiple championships against the likes of Johnny Valentine, Killer Karl Kox and Mil Mascaras, and challenging NWA World’s Heavyweight Champion Dory Funk, Jr. on multiple occasions.

His years in Texas set up another main event run, working for Verne Gagne’s AWA in Minnesota. Feuding with Dusty Rhodes, “Superstar” Billy Graham, Nick Bockwinkel and Ray Stevens, McDaniel continued his push towards the very top of the sport of professional wrestling. When asked about Wahoo, Graham said, “When I took a chop (from Wahoo), I’d only take one, and then I’d go down. I’d tell Wahoo, ‘‘Now you can start working on me. Take over from down here, buddy. One’s enough for this boy.’ I wasn’t about to stand there and trade chops with a buzz saw. He’d always laugh at me and tell me a few little chops weren’t going to hurt me. I’d tell him, ‘’The way you throw them they do.’ At least I knew I wasn’t going to get chopped to death lying on the mat.” 

His wars with Graham were some of the hottest of that era, propelling Wahoo to his next stop (and the territory where he would become one of the biggest names in the industry): Mid-Atlantic Championship Wrestling. 

Carolina In My Mind

Upon his arrival in the Carolinas in ‘74, Wahoo reignited his feud with Johnny Valentine from several years prior in Texas. Battling over the NWA Mid-Atlantic Title, the two men sold out venues throughout the territory. McDaniel also teamed up with Paul Jones for a program against Gene and Ole Anderson, resulting in the pair claiming the NWA World Tag Team Titles. In the summer of ‘75, however, Wahoo would begin a blood feud against (arguably) his greatest rival: “Nature Boy” Ric Flair.

Warring over the NWA Mid-Atlantic Title, Wahoo and Flair traded wins and reigns for the better part of two months, a sign of things to come for the men. The ebb and flow of their blood feud would make money and draw sellout crowds for parts of the next 10 years. One such battle resulted in 42 stitches above Wahoo’s eyes after Flair hit him with a table leg, not realizing there was a nail sticking out of the end of it. “He and Harley Race were the toughest guys I ever met in my life,” said Flair.

Wahoo spent four years in the Carolinas, next moving on for a run in Florida for Eddie Graham’s CWF and a return to Minnesota for Verne Gagne’s AWA. In both territories, he was a main event mainstay, wrestling champions like Harley Race and Nick Bockwinkel. From the summer of ‘78 through the spring of ‘82, McDaniel would territory hop, making his way around the globe, including Japan for his first run with New Japan Pro Wrestling.

Between ‘81-’85, Wahoo would hold the NWA United States Title on five separate occasions. He was stripped of the title three of those times, leading to a vicious heel turn in ‘84 that would fuel white hot battles against Dusty Rhodes, Ricky Steamboat and Barry Windham. When asked about Wahoo’s heel turn, Jim Cornette once said, “When he turned heel in the Carolinas and the fans would try to attack him, he would knock them out with his chops. He’d knock ‘em over rows of chairs.”

After switching back to babyface, Wahoo went on another long run with Ric Flair over the NWA World’s Heavyweight Title. Flair always found a way to hold onto the championship, but his battles against McDaniel are the stuff of legend. “Wahoo was just an incredibly tough guy,” said Flair. “Not just the way he wrestled, but the conditions he wrestled under. He wrestled hurt, he wrestled sick. I remember he had a vasectomy at four o’clock in the afternoon, then wrestled at 8 o’clock that night. Wahoo would wrestle under any conditions. He had an incredible work ethic. He wrestled long matches and was as tough as anybody in the ring.”

Flair would go on to say, “To me, he was the one guy most responsible for me getting my career off to a good start. He was probably the most influential person in my career for the first 10 years. I respected him so much. If something was going down in the business, I’d always ask Wahoo’s opinion. He was responsible for bringing me down to the Carolinas. I asked him all the time and learned an awful lot about working from him.”

Going Out With A Bang

Wahoo continued to work as a main eventer for much of the next four years, slowing down in 1990 after a long run with AWA Heavyweight Champion Curt Hennig and a bloody feud with the “Raging Bull” Manny Fernandez. So violent were his wars with Fernandez, ESPN refused to air their Indian Strap Match from Superclash III. 

McDaniel’s hard-partying ways ultimately caught up to him, but even after becoming a diabetic, he refused to dial things back. “You couldn’t tell him (anything) back then,” said Ric Flair. “He’d say, ‘‘No, don’t worry about it, I’m fine.’ When he got diabetes, instead of quitting drinking, he’d double up on the insulin and drink just as much. I’d say, ‘’Chief, let’s go work out,’ and he’d say, ‘’Boy, I’ve been working out 30 years, I don’t need to work out any more. I’m tired of working out.’”

By the mid-’90s, health complications due to diabetes forced Wahoo to finally slow down. He ultimately lost both kidneys to the disease and was awaiting a kidney transplant when he passed away in 2002. Though perhaps not remembered in the same breath as wrestlers like Flair, Dusty and Harley, the “Nature Boy” bristles at such a thought, saying, “I’m sad that not enough people knew enough about him or remember him. What bothers me is here we have probably the greatest athlete to ever be in our sport – the best athlete period to ever be a professional wrestler. Wahoo was such a legend to my generation. He’ll always be that. That’s what saddens me the most. It’s called fleeting fame.”

Over the course of his 35 year career, Wahoo is said to have wrestled more than 3,500 matches, winning championships in 12 different territories (including 19 different runs w/ various regional heavyweight titles) while becoming the most popular Native American in the history of professional wrestling. “He was universally respected in the wrestling as one of the toughest guys in it,” said Jim Cornette. “Nobody fucked with Wahoo McDaniel.”

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