The Death Of Ray Gunkel & How It Catapulted Ox Baker Into Pro Wrestling Infamy

On June 30th, 1972, Ray Gunkel climbed into the Municipal Auditorium ring in Atlanta, Georgia to wrestle Ox Baker for the NWA Brass Knuckles Championship. He supposedly wasn’t even meant to be in the match. Four days prior, Baker had won the title from Beppo Mongol (who would go on to greater fame as Nikolai Volkoff). The following day, Beppo’s manager, Tom Renesto, went on television to announce his wrestler was angered at being forced to defend the title and, upon losing, had packed his bags and left the territory for Texas. There would be no return match between Ox Baker and Beppo Mongul.

Having spent a decade wrestling at or near the top of the card in Georgia, Ray Gunkel was a household name and a multi-time champion. He’d had wars with some of the biggest names in the sport of professional wrestling, brawling with the likes of Lou Thesz, Gene and Ole Anderson, Buddy Colt and a young Nick Bockwinkel.

Gunkel was also the co-owner of Georgia Championship Wrestling and wasn’t gonna let anything get in the way of business, much less a disgruntled wrestler. The title was held up and a match was booked between Gunkel and Baker to determine who would carry the championship. That Friday night, before a raucous crowd intent on seeing Gunkel take it to the dastardly Baker, the longtime Georgia wrestler came away with the win, defeating the owner of the “Heart Punch”, one of the most devastating finishing moves in wrestling at that time.  

Gunkel’s reign with the NWA Brass Knuckles Title would last just two weeks with another man famous for using the Heart Punch, Stan Stasiak, winning the title on July 14th. Though Gunkel no longer carried the hardware, his feud with Ox Baker remained hot and the men met once again on August 1st in Savannah, Georgia. Unfortunately, it was last time Gunkel would step into a wrestling ring.

After a 10 minute brawl in which Gunkel again came away the victor, he died in the locker room. An autopsy revealed the former All-American wrestler had been living with undiagnosed arteriosclerosis. This hardening of his heart’s arteries, coupled with Baker’s Heart Punch (or, “Hurt Punch” as Ox would rename it after Stasiak took issue with him using his finisher) proved to be a lethal combination. The medical examiner said the punch created a hematoma. From that a blood clot formed. When the clot moved into Gunkel’s heart, he fell out of the chair in which he was sitting, dying instantly. “If a big man had shoved him, he couldn’t have moved any faster,” said fellow promoter Aaron Newman who was sitting next to Gunkel at the time of his passing. “He straightened out and that’s all there was.”

Ray Gunkel was just 48 years old. Ox Baker had just become the most infamous pro wrestler in the world.

The Battle Of Atlanta

The promoter’s death resulted in the complete upheaval of the Georgia Territory. His wife, Ann, made clear her intentions to carry on running the promotion. Under the assumption she would simply take Ray’s place in ABC Booking, the entity under which Georgia Championship Wrestling existed, she instead found herself shut completely out of the business. Fellow co-owner and former wrestler Paul Jones (Andrew Lutzi, not Paul Frederik who would use the name from ‘61-’91) had no desire to carry on with Ann in the mix and nearing retirement, made a deal to effectively sell out to Bills Watts. Watts renamed the company Mid-South Wrestling, while Ann Gunkel started an all-new promotion call the All-South Wrestling Alliance.

For a time, it appeared as though Ann Gunkel had gotten the best of Watts and Jones, as she not only managed to keep the TV time slot on WTBS previously negotiated by her late husband, but also most of the talented roster of wrestlers. Then, Jim Barnett was brought in to run Mid-South, all but killing All-South Wrestling. Barnett, the owner of several territories in Australia, Colorado, Indiana, Michigan and Ohio used his experience and pull to shut All-South out of the local arenas. With no dates to work, wrestlers defected to Mid-South. By the end of the Summer of ‘74, Ann Gunkel’s promotion was dead.

“I Like To Hurt People”

After Ray Gunkel’s death, Ox Baker and promoters alike took to marketing the wrestler as a killer. In this pre-internet era, it was an easy sell, especially considering that just over one year prior, on June 13th, 1971, Alberto Torres had died after wrestling Baker. Granted, his cause of death was a ruptured appendix which Torres had allowed to go untreated, but neither Baker nor the wrestling promoters booking him were going to let a little thing like facts get in the way of money.

With Ox now labeled as a man capable of killing your favorite babyface, his career exploded. Teaming up with Skandor Akbar, the pair defeated “Bullet” Bob Armstrong and Dick Steinborn for the NWA Georgia Tag Team Titles. He then beat Steinborn in early ‘73 in a singles match for the NWA Georgia Television Title. Working his way across the U.S., Baker hit territory after territory, wrestling fellow top draws like Bulldog Brower, Larry “The Ax” Hennig and Andre the Giant. But it would be in Cleveland, Ohio on January 31st, 1974 against yet another main event star where Ox would truly come to understand just how dangerous his heat-seeking could be.

Cleveland Is The Reason

“Big Cat” Ernie Ladd was famous all across the United States, not only because of his main event matches against the likes of Dick the Bruiser and “Superstar” Billy Graham, but also for his 8 All-star seasons in the American Football League. His ability to be either an evil heel or a beloved babyface made him a big draw throughout professional wrestling. With close to 50% of Cleveland being made up of African Americans, and with so few black men being painted as good guys during that era of wrestling, “Big Cat” was “must see” anytime he came to town.

On this night, a month after entering into a bloody feud with Johnny Powers, Ladd was on the verge of putting an end to their rivalry. Caught in Power’s finishing hold, the figure-four “Powerlock”, Ladd began to break the hold. Seeing this, Ox Baker ran to the ring, leveling Ernie with one of his heart punches. When Ladd didn’t immediately fall, Baker hit him again. And again. With each stomp or “Hurt Punch”, Ladd’s body would convulse, sending the crowd into a frenzy.

Ox Baker was going to kill Ernie Ladd and they had to do something to stop him!

The legendary Jim Cornette recounts Ernie Ladd’s telling of the tale: “The people were hot and as Ernie was laying there, he saw it and he felt it. It was going too far and he looked up and said, ‘Ox, the natives are getting restless,’ and Ox would say, ‘just a little more heat! Just a little more heat, Ernie’ and hit him with another “Hurt Punch”. Then Ernie sees the first guy pick up a chair and says, ‘Ox, the natives are getting restless! Leave with your heat,’ and Ox said, ‘Just a little more heat,’ and hits him with another heart punch. That’s when the first chair comes flying over the top rope.”

At this point, Ox realized the situation had gotten out of hand. Johnny Powers was also aware of what was happening and the men got back to back to fend off the barrage of flying chairs and fans trying to fight through the police to get in the ring. Mace and nightsticks were employed to try and control the riot, but with so many people in attendance, the police were only making small dents in the surge. The ring announcer hopped into the ring to help fend off the crowd and the flying chairs.

“Finally,” said Cornette, “the babyfaces hit the ring and that was the old deal where you fight the heels back (to the locker room). The theory is that the fans will not attack the heels because the babyfaces are doing it for ‘em. This did not exactly bear fruit that night because Powers saw an opening and took it, doing a 40-yard dash (to the back).” 

Seeing Powers take off, Baker followed closely behind. Unfortunately for Ox, he was not nearly as swift of foot. As he reached the hockey boards that separated the crowd from the back of the arena, a fan leveled Baker in the back of the head with a folding chair. Ox escaped, but hardly unharmed. “Ox had that scar for the rest of his life,” said Cornette. “He looked like he’d had a lobotomy.”

“There were chairs everywhere,” said Baker. “It was a real scene. Nobody realized in the back, they chased me upstairs with knives. They were going to cut me.”

Ox later said once he got to the back of the building, he opened the door to what he thought would be a safe place. What he found on the other side of the door was fellow wrestler Gypsy Joe and an unnamed woman. After relaying what had happened, Gypsy pulled out a knife of his own, offering it to Ox for protection. Said Baker, “I was more scared of his knife than I was theirs!” Read the full, insane story at SteelBeltWrestling.com

The Stars At Night Are Big And Bright

Ox spent the next several years capitalizing on his heat. Wrestling against Larry Hennig in Minnesota, Jack Brisco and Dusty Rhodes in Florida and even renewing his feud with Ernie Ladd, Baker was a top draw wherever he went. “Dusty and I sold out 12 weeks,” said Baker. “After I left Florida, they didn’t sell out for another year.” 

After losing a series of matches against Grizzly Smith (the father of Jake “The Snake” Roberts) in Florida, he made his way to Texas to work the massive territory run out of Fritz Von Erich’s Dallas office. Baker beat up on a young Gino Hernandez in Fort Worth, took Jimmy Snuka’s NWA Texas Heavyweight Title away from him in Houston, then defeated Captain USA (the future Big John Studd) for the NWA American Heavyweight Title, setting up a showdown against the NWA World’s Champion, Harley Race. 

On October 21st, 1977, before a capacity crowd in the Sam Houston Coliseum in Houston, Texas, Baker came up short against Race, but the fact he had the match at all was proof of just how big he’d gotten in the sport of professional wrestling.

After finishing up his time in Texas, including a Claw vs. Heart Punch Match against Fritz Von Erich in Dallas, Baker became a sort of special attraction a la Andre the Giant, working short stints all over the world. He’d brawl with The Sheik in Detroit for a few weeks, then head to Tennessee and Alabama to wrestle for NWA Mid-America, followed by a stay overseas in Australia for Ron Miller’s World Championship Wrestling. From there he might wrestle in New Zealand before finding his way back to Texas for another set of matches against the Von Erichs, followed by a run in Oklahoma and Louisiana for Bill Watts. 

Never staying in one place too often prevented fans from tiring of Baker’s limited in-ring abilities, allowing him to make use of his best attributes: his promo and his look.

Hollywood Ending

The latter of said attributes helped get Ox Baker into Hollywood and between ‘80-’87 he acted in three movies, including John Carpenter’s classic “Escape from New York”. During rehearsals for the movie, Baker gave Kurt Russell’s stuntman Dick Warlock a beating. When filming began, Warlock offered Russell the following words prior to their fight scene: “good luck.”

Director John Carpenter enjoyed working with the wrestler, saying, “Ox Baker was very kind to me. He was a great ‘old school’ wrestler–the kind I grew up watching.”

Around this same time, Baker also had a hilarious moment with Bob Barker on The Price Is Right. His brush with Hollywood didn’t slow his wrestling schedule, however, as Ox remained a regular on the road through the Summer of ‘88.

The Legacy Of The Ox

After a career in which he’d turned himself into one of the most hated heels of the era, Baker finally walked away from the ring, returning only sporadically for special events and one-offs. 

He opened Ox Baker’s Wrestling School and became a respected trainer, having a hand in teaching Mark Calaway (The Undertaker) and Bryan Clark (who wrestled as Adam Bomb in WWF and Wrath in WCW). Baker also put out a cookbook, two documentaries on his life and returned to Hollywood, filming two more movies before his death, Chilling Visions: Five Senses of Fear and Pinwheel (which was released in 2017).

Ox Baker was never going to be confused with Lou Thesz or Pat Patterson. He was, however, the prototypical pro wrestling monster: a slow-moving, deliberate heat-seeker of a vicious heel with the gift of gab. He won championship gold all across the U.S., holding versions of the Heavyweight Title in nine different wrestling promotions while wrestling “on top” for close to two decades.

Baker passed away in 2014 at the age of 80, leaving behind a colorful legacy of brutality all across the pro wrestling landscape. Said legendary wrestling writer Bill Apter after learning of Baker’s death, “Ox was one of the sweetest people you would ever want to meet.”

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From Hollywood Blond To Fabulous Freebird: The Story Of Buddy “Jack” Roberts

My brother Buddy Roberts is 240 pounds of hot stuff and he don’t stop ’till he gets enough! – Michael “P.S.” Hayes

As an unabashed supporter of the beloved Von Erichs wrestling family when I was a youngster, I, by default despised The Fabulous Freebirds. As I got older, I learned to appreciate what each members of that faction brought to the table, but at the time the last things I cared about were Terry Gordy’s prodigious wrestling ways and Michael “P.S.” Hayes’ seemingly endless bucket of charisma. I just wanted to punch them in the nose. The target of my 8 year old violence, of course, included Buddy Roberts, a drowned rat lookin’ sumbitch who came off as equal parts bad ass and chicken shit.

The Hollywood Blonds

Dale Hey aka Buddy Roberts broke into the wrestling business in 1965. Trained by the legendary Ivan Koloff and wrestling under the name Dale Valentine (Johnny Valentine’s little brother), Roberts worked the undercards for several years, gaining experience in a variety of territories.

In April of 1970, after a six month stay in Minnesota with Verne Gagne’s AWA, Bill Watts brought the 22-year-old Roberts to his Tri-State territory as a replacement for Jack Donovan. Watts had an idea for a tag team, but a dispute with Donovan over money left him a man short. With Roberts in tow, Watts teamed him up with Jerry Brown, a veteran journeyman looking to finally break big after several years of relatively little success. The promoter called the duo The Hollywood Blonds and in very short order, they became the most hated men in the territory, battling the likes of fan favorite Danny Hodge and Billy Red Lyons. 

By 1972, The Blonds had added Sir Oliver Humperdink as their manager, only increasing their heat with fans. The tag team would last through the end of 1979, enjoying 12 regional tag title runs for NWA Tri-State, NWA Hollywood, NWA Florida, CWA, Mid-Atlantic and NJPW. When asked about the pair, legendary commentator Jim Ross summed them up rather succinctly, saying, “The Hollywood Blonds of Roberts and Brown were one of the most underrated tag teams ever in the business.”

Going Solo

Nearing the end of his run with Brown, Roberts all branched out as a singles competitor, wrestling in the CWF and feuding with legendary names like Jerry Brisco, Rocky Johnson and Pedro Morales (against whom he unsuccessfully challenged for the NWA Florida Southern Heavyweight Title).

After one of his final runs in NJPW as a member of The Hollywood Blonds, Roberts moved on to Texas, once again assuming the name Dale Valentine and getting himself into blood feuds with Al Madril, Bruiser Brody and Austin Idol over the NWA Texas Heavyweight Title. It was during this time he had the first of what would become a historic number of wars with The Von Erichs.  

The Freebirds Are Born

In 1980, Bill Watts would again give Roberts a helping hand up the next rung of the ladder to superstardom. Having already paired 20-year-old Michael Hayes and 18-year-old Terry “Bam Bam” Gordy together as The Fabulous Freebirds, Watts brought Roberts into the mix with the hopes of maximizing each man’s talents. Gordy and Buddy were both brilliant wrestlers; Hayes, however, left much to be desired in the ring. What “P.S.” did possess though was the gift of gab and an innate ability to infuriate the crowd with little more than a sideways glance. With “Bam Bam” and Buddy “Jack” (so named because of his love of Jack Daniels) in the ring and Hayes at ringside, The Freebirds exploded onto the wrestling scene. 

Taking on wrestlers like Ted DiBiase, Buck Robley and Junkyard Dog, The Freebirds became the hottest heel faction in the territory. When they blinded JYD, the three men legitimately feared for their lives. “I’ve never felt my life more threatened than in that era with Junkyard Dog,” said Michael Hayes. “We had our cars destroyed, people would fill up water pistols with Liquid-Plumr and you would fight your way from the ring to the locker room. It wasn’t a question of if you were gonna get your ass whipped. The question was how badly and would you make it back to the locker room.” During their short run, the trio carved out a path of destruction over four States, winning the Mid-South Tag Team Titles and holding them for three months before losing them and a series of Loser Leaves Town Matches that resulted in the trio moving on to Georgia Championship Wrestling. “Our last night in the territory,” said Hayes, “undercover police officers found a man in the crowd with a Saturday night special and a bullet in it with the word “freebird” engraved on it.”

The Freebirds made an immediate impact in Georgia, winning the NWA Georgia Tag Team Titles in a match against The Assassins and Mr. Wrestling I and Mr. Wrestling II in October of 1980. After a controversial double disqualification in a match between Austin Idol and Kevin Sullivan resulted in titles being stripped away from The Freebirds, they would defeat The Brisco Brothers and the team of Robert Fuller and Stan Frazier in a tag team tournament to reclaim the then renamed NWA National Tag Team Titles. Said longtime wrestling writer Bill Apter, “The Freebirds were sports entertainment before Vince McMahon ever had the thought in his mind.”

Roberts would go off on his own shortly after the win, even spending some time away from pro wrestling. Hayes and Gordy continued to work as The Fabulous Freebirds for the remainder of their 2-year run in Georgia. The trio again met up in late-’82, again working for Bill Watts as part of his Superdome Extravaganza show in New Orleans. By December of ‘82, The Freebirds were all in Dallas and business was most definitely about to pick up.

Badstreet

The Von Erichs were not only superheroes in the eyes of the Texas fan base, they were also “our boys”. Young fans loved them because of their looks, muscles and rock star appeal. Older fans loved them because their father, Fritz Von Erich, was wise to present his family as a wholesome, churchgoing lot. All fans simply assumed David, Kevin and Kerry were all destined for NWA Heavyweight Title stardom. The problem the boys had was they didn’t have anyone to work with in Dallas. They would continually chew up and spit out everyone brought into the territory to wrestle them, their stiff wrestling style the usual culprit.

In The Freebirds, the Von Erichs finally had guys both willing to take an ass kicking, but also dish one back out. Texans are a different sort of folk and for all the oil money and conservatism, at our core we’re basically still just a bunch of grimy people willing to fight you as quickly as we are to give you a home cooked meal and the shirt off our back. So, when Terry Gordy slammed that cage door on Kerry Von Erich’s head Christmas Day 1982 in front of 18,000 strong in Reunion Arena, every last Texan wrestling fan was ready to die to get our hands on those Freebird bastards! It was that real.

Instantly becoming the hottest feud in pro wrestling, the Von Erichs and The Freebirds went to war, and for the next 3 and a half years left buckets of blood all across the State of Texas. At the center of it all was Buddy “Jack” Roberts, the one member of the Freebirds without a single redeeming quality. Even while hating his guts, a fan could still find some humor in Michael Hayes. In Terry Gordy, you had a guy who almost came off like a big puppy dog trying to figure out the size of his paws. Where Buddy Roberts was concerned, however, there simply wasn’t a thing in the world to like about him.

He only amped up our hatred of him in ‘83 when he got himself into a dust up with “Iceman” King Parsons, cutting the hair of the fan favorite. Their feud culminated in a Hair vs. Hair Match with Roberts attempting to cheat to secure the win, only to have Parsons wrestle away the jar “Freebird Hair Removal Cream” and apply it to Buddy “Jack”. You would think the embarrassment of having his hair fall out would have satiated fans, but when Roberts secured a wig to his head with boxing headgear, thereby preventing us from basking in his shame, it only served to make us hate him (and The Freebirds) that much more.

Wearing Out Their Welcome At Every Stop

The Freebirds territory hopped for most of their run together. Dallas was certainly where they were the hottest, but they also had short runs in the WWF, AWA and CWF, always returning to Texas to pick right up where they left off with the Von Erichs.

By the summer of ‘86, however, Buddy and Co. saw the writing on the wall in Dallas. David Von Erich had passed away in ‘84, Gino Hernandez died of an apparent overdose in February of ‘86, the Lance Von Erich experiment was failing miserably and business was down. The Freebirds made the jump to Mid-South, reuniting, once again, with Bill Watts, diving headfirst into a whole new series of feuds with fresh opponents like The Rock N’ Roll Express and The Fantastics. Roberts also began wrestling more in a singles capacity, winning the UWF Television Title from Terry Taylor on two occasions over a year-long feud that proved to be one of the hottest in the territory.

In late-’87, The Freebirds returned to World Class, but their union was short. Roberts and Gordy turned on Hayes, who turned babyface and teamed up with the Von Erichs against his former Freebird brothers and Roberts’ former foe-now-friend, “Iceman” King Parsons. Buddy also began dialing back things in the ring, bringing in the Samoan SWAT Team and acting as their manager in matches against the Von Erichs and the tag team comprised of Michael Hayes and Steve “Do It To It” Cox. “You have your list of people you’ve learned from coming up in this industry and Buddy took us under his wing,” said SWAT Team member Rikishi Fatu. With Roberts as their manager, the SST were a dominant force, winning the World Class Tag Team Titles three times and the Texas Tag Team Titles once before leaving for the NWA’s Jim Crockett Promotions. 

By late-’88, Gordy and Hayes had also left World Class for Jim Crockett Promotions. Roberts, 13 years older than Hayes (and 15 years older than Gordy) decided to stay behind in Dallas with his wife Janice, working another five months before retiring in May of ‘89.

Free As A Bird

In Buddy Roberts, The Fabulous Freebirds had the glue that held the whole faction together. Michael Hayes was a loudmouth and Terry Gordy was a wrestling prodigy, but “Jack” was the real heat magnet. He bumped around the ring with reckless abandon, earned every last bit of vitriol from the fans (the hard way) and was likely the heart and soul of The Freebirds. Buddy’s viciousness gave bite to everything Hayes and Gordy did. Without him, the faction wasn’t the same.

“He was the guy who took the beating,” said Mick Foley after learning of Roberts’ passing in 2012. “He was the guy who dropped the fall, but somehow maintained his heat. He would do anything to make his matches exciting – including the rumored dropping of the first elbow off the ring apron. He could make anyone and anything around him look better. If someone around him was bad, he could make them look good. If they were good, he could make them look great. And if something was great – like The Fabulous Freebirds – he could help turn greatness to legend.”

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