Colonel DeBeers Was A Lot Of Things, But A Shade Of Gray Wasn’t One Of Them

I wanna get to the heart of my complaint against dirty sports in America: the use and abuse of anabolic steroids by Scott Hall! The man has obviously overstepped his bounds and he is dirty, filthy and eaten up with anabolic steroids! – Colonel DeBeers

On November 12, 1988, WCWA Heavyweight Champion, “The Modern Day Warrior” Kerry Von Erich put his title on the line against the hated AWA heel, Colonel DeBeers, in Las Vegas, Nevada. At some point during the match, DeBeers managed to lock onto Kerry’s right boot, and as he’d done hundreds of times before, the colonel gave the babyface opponent’s leg a nice twist. However, when Von Erich’s boot came completely off, revealing nothing but a stump below his ankle, DeBeers knew this was something entirely different from all the other times he’d applied an ankle lock. Immediately, he turned his confusion towards the referee while Kerry rolled under the ring and reattached his boot. 

Two and a half years prior, Von Erich had been involved in a horrific motorcycle accident that, ultimately, resulted in the amputation of his right foot. A prosthetic was made which allowed him to continue to wrestle, but virtually no one in the business knew of his amputation. Based on his reaction, Colonel DeBeers was most certainly not one of the few people “in the know”.

Almost surprisingly, this would not be the craziest thing Colonel DeBeers would be involved in during his 20+ year wrestling career.

What’s A Wiskoski?

I’ve previously written about the American Wrestling Association and the wealth of top tier heel wrestlers the company had its disposal in the ‘80s and early-’90s, scribbling at length on their greatness and need for a transcendent babyface to keep the company relevant as Vince McMahon went national and began steamrolling over the ‘Territory System’.

Casual fans of pro wrestling know names like Nick Bockwinkel, “The Living Legend” Larry Zbyszko, Bobby “The Brain” Heenan and The Nasty Boys. Bockwinkel became the face of the AWA, while the other men I’ve mentioned spent large swaths of time on the national stage with the WWE/F and/or WCW. One heel that often falls through the cracks when discussing AWA heels, however, was regional bad guy, Colonel DeBeers, who, during a time when pro wrestling was fighting to become more “kid friendly”, doubled down on “evil” to the point where some have argued he went too far.

DeBeers got his start in 1973 and was trained by Lord Littlebrook and Harley Race. Wrestling under his real name, Ed Wiskoski, he spent several years working in Florida and the Midwest, winning several regional titles, including the NWA Central States Championship in ‘75. As champion, he turned himself into a big enough draw around Iowa, Kansas and Missouri that it landed him an opportunity to face Terry Funk, then the NWA World’s Heavyweight Champion in a Two Out of Three Falls Match. He came up one fall short, but Wiskoski was off and running. 

After a month-long tour of Japan with AJPW, Wiskoski moved on to the Northwest, working the next two years (summer of ‘77 – summer of ‘79) for Don Owen and his Pacific Northwest Wrestling promotion. There he formed a formidable tag team with “Playboy” Buddy Rose, winning the PNW Tag Team Titles on several occasions. He also added two PNW Heavyweight Championship reigns to his wrestling resumé, feuding with Portland legend Dutch Savage.

In close proximity to San Francisco, Wiskoski also worked for Big Time Wrestling, winning the NWA San Francisco U.S. Title and tagging with Rose and “Rowdy” Roddy Piper to capture the NWA San Francisco World Tag Team Championships three times. 

During the five years that followed, Wiskoski went on a territory-hopping tour that would land him back in the Midwest and Florida, and also New York, Mid-South, Canada and Germany. He even found his way back to Portland for another main event run, working part of the time under the name Mega Maharishi Imed, but in February of ‘86, he joined the AWA, taking on the new name and character that would make him more infamous than famous.

The Face Of Evil In The AWA

In the mid-’80s, the race-related political unrest in South Africa was a regular topic of discussion on the nightly news. The apartheid system enforced racial discrimination, separating people based on their race and features. Wiskoski, assuming the name Colonel DeBeers, the “heir to the De Beers Diamond Mines”, became the pro wrestling embodiment of everything that was appalling about the racial segregation that had been a fixture in South Africa for centuries.

For the first few months in the AWA, he wrestled against the likes of The Midnight Rockers, Brad Rheingans and Wahoo McDaniel, earning the hate of every last fan that watched him wrestle. But it was his blood feud with the legendary “Superfly” Jimmy Snuka that turned him into the most hated man in the Minnesota-based promotion. In July of ‘86, Snuka was one of the biggest babyfaces in pro wrestling. Having worked all across the U.S., Jimmy was known far and wide and for a time in the mid-’80s was widely considered the most popular WWF wrestler not named Hulk Hogan.

Dialing up his hateful rhetoric, DeBeers tapped into something beyond heat, grabbing the fans hook, line and sinker. Snuka would prevail in their series of matches, but the colonel turned himself into pro wrestling’s face of racism, a heat-seeking endeavor that not only kept him in the wrestling magazines (then a primary method for a fans to learn about wrestlers outside their region), but also under the employ of the AWA for over four years.

Goin’ Goin’ Back Back To Cali

Shortly after the demise of the AWA, Herb Abrams’ California-based UWF came into existence. Flawed as it was, it was still a place to work and DeBeers was one of the veterans signed for the first series of television tapings. The first televised show from Abrams’ UWF aired on September 24th, 1990 and the pro-Apartheid heel wasted no time in infuriating every last person possible. After spending close to two decades in the wrestling industry, the man was an expert on garnering attention from a crowd, and the brand new promotion for which he was employed needed just that.

Entering the ring prior to his match with Billy Jack Haynes, DeBeers turned his attention to referee Larry Sampson, a black man, and bellowed, “I will not have a black man refereeing my matches”! Just like that, everyone in the building hated the Colonel’s guts. This led to even more heat with fans after he tried to attack the very same referee a few shows later, leading to a short feud with another major regional name of that era: “Iceman” King Parsons. Though the UWF’s run was marred with failure, the colonel remained one of the few bright spots. He was detestable and reviled; he was everything he was trying to be.

Smart, not “smart”

Over the years, it’s been debated that Col. DeBeers went too far with some of his promos and actions. Some say he did more damage with his words than he did good in trying to parody this type of evil character. In my youth I watched Baron Von Raschke goose-step around a ring, Randy Savage damn near murder Ricky Steamboat by crushing his windpipe and Abdullah the Butcher carve up every last babyface hero I ever had. All these men worked to make you and me feel something more than that which can be expressed by simply booing. They needed our hearts.

DeBeers went down the same road as these men and when such a road is traveled, there are likely going to be times when a line or two is crossed. Did he go too far? Perhaps, but I miss the days when promotions thought enough of their fans to know we’d be smart enough (no, not “smart” enough) to hate the right wrestlers. The color gray is as boring as can be. The Colonel DeBeers character was a lot of things, but it was never a shade of gray.

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Wendi Richter And The Swerve That Set The WWE Women’s Division Back Three Decades

Moolah has seen her day. They couldn’t even put her face on a can of dog food to sell it and she knows it! – Wendi Richter

Captain Lou Albano was on a plane to New York, headed back from Puerto Rico. The longtime wrestling manager struck up a conversation with the people sitting next to him on the flight, talking shop and discussing ways they could work together on something. The two people, 2-time Grammy Award Winner Cyndi Lauper (who was on the cusp of releasing the smash record She’s So Unusual) and her manager, David Wolff, enjoyed Albano’s banter and seemed interested in seeing what might come of a working relationship.

When it came time to do a video for the first single off the record, Girls Just Wanna Have Fun, Albano was cast as her stepdad. The song was massive, reaching #1 in 10 countries (including the U.S.), leading to a partnership with the World Wrestling Federation that set off the “Rock ‘n’ Wrestling” era, a boom period for wrestling seen just one other time since.

At the same time, 23-year-old Wendi Richter had just re-signed with the WWF after stints in Japan, the AWA, Mid-South and Stampede. Now a 4-year veteran of several territories, she was being brought back to the WWF, thanks in no small part to her former trainer, Lillian Ellison, aka The Fabulous Moolah, the longest reigning wrestling champion in the history of the business.

“Rock ‘n’ Wrestling”, however, was about to put the women at odds in a very big way, leading to one of the biggest feuds, and, ultimately, shoot matches in the history of North American women’s pro wrestling.

She Bop

Wendi Richter first broke into pro wrestling in 1979 at the age of 18 when she joined the Lillian Ellison School of Professional Wrestling, making her in-ring debut the same year. At 5’8” and “150 pounds of twisted steel and sex appeal”, Richter came by bookings easily (provided Moolah allowed it). At that time, women’s wrestling ran almost entirely through The Fabulous Moolah. She controlled bookings and paydays, meaning she also controlled how much money ended up in her pocket prior to the other women receiving their money. Her upfront rate was 25%, but Richter always assumed she kept more.

Wendi had extended runs in several Midwest and Deep South territories, often working with Joyce Grable, the pair twice teaming up to win the NWA Women’s Tag Team Championship. A 2-week booking in New York in the Spring of ‘82 (including a tag match in Madison Square Garden with Moolah as her partner) gave Richter a taste of the WWF. After spending the remainder of the year working all across the U.S. and Canada, the Dallas, Texas native made her way back to New York just after Christmas, finishing out the year with five tag team wins with Moolah again as her partner.

Her star on the rise, Richter signed a deal with Vince McMahon in late-’83, finished up her bookings and joined the WWF roster in late-March of ‘84, immediately teaming up with Peggy Lee, a fellow student of Moolah’s school. Three weeks later, on April 19th, she had a Dark Match vs. Moolah for the women’s title. She lost, but the message was clear: Richter was about to get pushed to the moon.

Money Changes Everything

When Richter signed with McMahon, she told him her pay was to go directly to her, not Moolah. Vince agreed, cutting off one of Moolah’s major streams of revenue. Wendi Richter was on the verge of becoming a breakout star and with the help of MTV and Cyndi Lauper, Vince McMahon had designs on making her the Hulk Hogan of women’s wrestling. Using MTV’s growing mainstream appeal, the WWF shot Richter out of a cannon, featuring her in vignettes with Cyndi Lauper promoting her July 23rd Main Event bout with The Fabulous Moolah on a show that would air on the music channel called “The Brawl To End It All”. The program drew a 9 share, meaning 9% of all televisions in the U.S. tuned in to see Wendi Richter become the new WWF Women’s Champion. The match was a massive success for MTV, the WWF and women’s wrestling. Everyone involved was ecstatic. Well, everyone involved except Moolah (despite the massive payday from Vince).

By putting Richter over, without complaint, she, according to legendary wrestling manager Jim Cornette, “got Vince McMahon’s loyalty for life”, but Richter tells a different tale. “Moolah was jealous of me because I was younger than her,” said Richter. “When I won that championship, everyone was up on their feet and cheering. Someone had finally beaten her after 28 years.”

Girls Just Wanna Have Fun

Wendi and Moolah wrestled no fewer than 20 more times over the next three months with Richter winning each time. The Women’s Champion had become a household name and was a featured wrestler on WWF merchandise, reigning supreme for seven months. Richter, however, didn’t believe she was being paid like a champion. “The men were being paid far more than the women, but I was the only one saying anything,” said Richter.

“Every time I saw (Vince) I brought up payoffs,” she would later say. “I wasn’t ugly or yelled or anything like that. I always told him, ‘Vince, I need to make more. I’m not bringing home enough to justify being on the road like this.’”

McMahon, in an effort to take Wendi down a peg, took the title off her, Richter losing it to another one of “Moolah’s girls”, Leilani Kai, whom also had a hand in training Richter. The women wrestled 8 more times prior to the first WrestleMania with Kai winning 7 of the matches. Leilani, however, was not going to be the face of women’s wrestling, not in Vince McMahon’s eyes, at least. Having served her time in Vince’s doghouse, Richter (w/ Cyndi Lauper in her corner) was given another run with the WWF World Women’s Title, defeating Kai (w/ Moolah in her corner) at WrestleMania I.

Wendi again held the title for seven month, defeating Kai and Moolah on multiple occasions. She was the biggest name in women’s wrestling, but still didn’t feel like she was being paid accordingly. Without Moolah in her corner, Richter was on an island. Yes, she was talented and gorgeous and everything McMahon wanted in a women’s champion. She was also making too many waves at a time when Vince was positioning Hulk Hogan as the face of the industry. Unable to come to terms on a new contract, a decision was made to take the belt off Richter, this time for good.

True Colors

Penny Mitchell became a professional wrestler in 1982. Yet another of Moolah’s “girls”, she was booked in several territories, gaining experience and honing her skills. The WWF was one of the territories she worked, signing with the promotion on a full-time basis in July of ‘84. Less than a year into her WWF run, Mitchell was repackaged as The Spider Lady, working under a mask to conceal her identity. The new look put her on a collision course with Wendi Richter, the two women engaging in a month-long feud that reached its apex on November 25th, 1985.

Before a capacity crowd in Madison Square Garden, The Spider Lady was getting her shot at the title against the recently unbeatable Richter. In those days, heels and babyfaces still dressed in separate locker rooms. When The Spider Lady entered the ring, that was the first time Richter had seen her that day, but after having worked with her eight times prior to this night, she knew something seemed off. Penny Mitchell was the same size as the champion. The woman standing across the ring was noticeably shorter. “I knew at that time I’ve gotta protect myself,” said Richter. 

When the bell rang, Richter repeatedly went for The Spider Lady’s mask, trying to remove it. The quality of the contest sailed downhill quickly. When The Spider Lady finally got the champ in a pinning predicament, everything went off the rails. “The referee counted ‘1’, I kicked out, had my shoulder up and he counted ‘2, 3,’” said Richter. The now former champion had just been swerved, but things were about to go from bad to worse.

Knowing she’d been double crossed, Wendi Richter went for The Spider Lady’s mask, ripping it off her head and revealing The Fabulous Moolah. Grabbing her by the hair as Moolah attempted to run away, Richter went into a series of odd-looking work/shoot moves, throwing the new (old) champion around the ring, slamming her down to the mat, then hooking and pinning her in much the same way Moolah had just done her. 

Furious, the former champion left the ring and went back to the locker rooms, searching for McMahon. When no one would tell her where he was, she grabbed her things, left the arena for the airport and didn’t return to the WWF/WWE until 2010, when she was inducted into the company’s Hall of Fame.

Change Of Heart

Richter disappeared from the wrestling business for a time, resurfacing on the Independent scene in ‘87. She also worked for WWC in Puerto Rico and the AWA, winning those promotions version of the women’s title. Her feud with Madusa Miceli in late-’88/early-’89 was one of the hottest angle going in the AWA during that time. By the end of ‘89, however, Wendi Richter was all but done with professional wrestling.

It’s impossible not to wonder what might’ve been for women’s wrestling had Richter continued working for the WWF. Would she have become the Hulkster of the division? Would Hollywood have come calling the way it did for Hogan? What would a feud between Wendi and Sensational Sherri have looked like? What about Wendi and Madusa on the WWF stage?

Richter was the “chosen one”. Had she and Vince been able to reach an agreement and continued to build the division, I can’t help but think we might have been able to avoid the six and a half years (2/21/90-12/12/93, 12/13/95-9/14/98) the women’s championship title was either deactivated or simply forgotten.

Regardless, the former 6-time women’s champion is fine with how everything turned out. “It changed my career; it changed my life,” said Richter concerning her ending in the WWF. Speaking to Sean Mooney on his Primetime with Sean Mooney podcast, she would go on to say, “I started going to college and I just thank the Lord that I did that. I make far more (as a physical and occupational therapist) than I ever made in wrestling and I get to sleep in my own bed. I couldn’t have that when I was wrestling on the road.”

Oh, and what became of Penny Mitchell? She wrestled for another two years, but never again as The Spider Lady.

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Called The “Jackie Robinson Of The Wrestling Industry”, Sweet Daddy Siki Broke Down Walls And Became A Star

Ahahaha! You shoulda seen what the Cuban Assassin and I did to Archie Gouldie and Steven Pettipas last week! We beat ’em up so bad! Now they have the nerve to wanna have a street fight? Well, I’m gonna tell you one thing, Archie Gouldie: the Cuban and I grew up on street fights! – Sweet Daddy Siki

On March 23rd, 1985, Memphis television was treated to a surprise appearance by a charismatic man known around the wrestling world as Sweet Daddy Siki. A week earlier, the dastardly Tux Newman had helped Randy Savage steal the AWA Southern Heavyweight Title from Jerry “The King” Lawler; Sweet Daddy was brought in by Newman to ensure Savage held on to the belt. But a funny thing happened on the way from Point A to Point B: Newman got on the mic and referred to Siki as his “boy”.

Making his way to the interview area where Lawler, Newman and Lance Russell were arguing, Sweet Daddy turned on Tux, admitting though it might cost him his run in Memphis, no man was gonna call him “boy”. A bemused Lawler rolled with the apparent adlib, saying he’d talk to promoter Eddie Marlin and smooth everything over. Siki destroyed a contract Newman waved in his face, sending the manager running, then hopped in the ring in his street clothes and made short work of Mr. X, winning the crowd over in under a minute. Just like that, Sweet Daddy Siki, as he had in every other territory he ever worked, got himself over in a very big way.

California Dreamin’

Sweet Daddy got his start in the wrestling business in 1955 between the ages of 15-17 years old, working in New Mexico after being trained in California by Ray Ortega and multi-time regional champion Sándor Szabó. Around this time, he supposedly spent some time in the military fighting in the Korean War (calling into question his actual date of birth). The Montgomery, Texas native made his first trip to Canada in December of ‘56, foreshadowing a permanent move to the country. Still going by his real name, Reggie Siki, he spent much of the next year and a half splitting time between the Vancouver and Oregon territories, feuding with Nick Kozak for several months.

Siki made his way back to California during the summer of 1958, attending college for a time and working for NWA Los Angeles (also called NWA Hollywood). Cal and Aileen Eaton (the mother of Gene and Mike LeBell) founded the promotion under the banner of the NWA, but split from the governing body once it was discovered Cal hadn’t paid any NWA member dues since 1955. Siki was the NWA International Television Champion at the time of the renaming, holding the title for a little over three months before dropping it to Mr. Moto at the Olympic Auditorium.

At this time, Siki struggled to make ends meet. He was working, sure, but often for little to no money. He has said it wasn’t uncommon to eat from dumpsters and sleep outside due to a lack of funds.

Sweet Daddy Is Born

Shortly after his stint in California, Siki returned to Canada, working for Eddie Quinn’s NWA Montreal for a few months. This is a particularly important time in his history as it was when Reggie Siki began going by the name Sweet Daddy, the name by which he would come to be known across the wrestling world.

After a five month stay in Columbus, Ohio with the Midwest Wrestling Association, which started at the beginning of 1960, Sweet Daddy took his show on the road. Using Toronto as his base, the city he calls home to this day, Siki spent the next 19 months working in several territories, including Chicago, New York and the Carolinas. Sweet Daddy became a main event player, engaging in short feuds with legendary figures like Giant Baba, Eddie Graham and Mark Lewin, but it was a run of matches against one of the greatest heavyweight champions of all time that would send his fame into the stratosphere.

The Nature Boy

By the summer of 1961, Sweet Daddy had already had several singles and tag matches with and against the NWA Worlds Heavyweight Champion “Nature Boy” Buddy Rogers. The two men had a special chemistry in the ring together and Rogers was keenly aware of this fact. Because of their in-ring spark (and each man’s drawing power), on July 15, 1961, it is believed Sweet Daddy Siki became the first black man to wrestle for the Worlds Title.

The match, however, was not without controversy. Hearing about the event, the Ku Klux Klan showed up to protest. Threats were made, but Buddy and Sweet Daddy were undeterred. It would not be Siki’s only run-in with the Klan either, as him being married to a white woman elicited multiple threats from the hate group throughout his storied career.

The match with the “Nature Boy” wasn’t a one-off. Between July and October, Siki would have three more championship matches against Rogers, and though he’d come up short on each occasion, Siki didn’t need a belt to make him look like a star. The man had become bigger than any championship he could win.

Coming Home

Sweet Daddy’s run with Rogers led him back to Texas for a string of matches throughout the state. On February 22nd, 1963, with his status as a main event wrestler now etched in stone, he defeated Rip Hawk in Houston for the NWA Texas Heavyweight Championship. The two men wrestled again two weeks later at the “World Famous” Sportatorium in Dallas, this time in a Two out of Three Falls Match. Again, Sweet Daddy came out on top. This set up a run with the strap that lasted the entirety of his time in Texas (a little over two months), dropping it to his sometime tag partner Sailor Art Thomas before returning to Canada in April (but not before wrestling a 90 minute draw in Dallas against Lou Thesz, then the NWA Worlds Heavyweight Champion).

Coming Home (Again)

Back in his adopted home of Toronto, Sweet Daddy planted his flag, spending much of the next two years in Canada, working for Stu Hart’s Big Time Wrestling (also called Wildcat Wrestling and Stampede Wrestling) and Frank Tunney’s Maple Leaf Wrestling. During this stretch, Sweet Daddy became the biggest name in Canada. Bleaching his hair, donning sunglasses and elaborate capes and robes, Siki turned himself into “the ladies’ pet and the men’s regret”. According to Rocky Johnson, Siki was “the guy you loved to hate. The Muhammad Ali of that era” of pro wrestling.

Yet another NWA Worlds Heavyweight Championship match took place for Siki during this era, when he battled Killer Kowalski in July of ‘64 in a Two out of Three Falls Match. Coming out on the losing end did nothing to cap his steam, however, as he remained a top draw throughout North America for the next several years, winning a handful of regional titles and feuding with the likes of Abdullah the Butcher, Bobo Brazil and Dave Ruhl. He even found time to record a couple of albums of country music hits and return to Stu Hart’s territory to wrestle a bear. The bear won both altercations.

Passing On His Knowledge

As Sweet Daddy got into his mid-forties, he began taking fewer and fewer bookings abroad, preferring to stay local and spend time singing with his country band and at his local karaoke bar. After a 2-month tour of Japan near the end of ’84, Sweet Daddy made his way to Memphis for his final big territory stay, his now infamous run in Jerry Jarrett’s CWA.

Back in Toronto, Siki had begun training new wrestlers as well. He opened a wrestling school with Canadian wrestling legend Johnny Powers called the Johnny Powers/Sweet Daddy Siki Academy of Professional Wrestling. Siki has quoted as saying, “We will teach you how to wrestle clean and we’ll teach you how to wrestle dirty”. One of his first students, Ron Hutchison, spent ’85-’86 as one of WWF’s main enhancement talents when the company ran shows in Canada. He wrestled matches against some of the biggest names of the era, including Bret Hart, Randy Savage, and “Mr. 1derful” Paul Orndorff.

With his in-ring career winding down, Siki partnered with Hutchison and opened another school called Sweet Daddy Siki and Ron Hutchison’s School of Wrestling. Even without the flashy robes and boisterous promos, he continued to give back to professional wrestling, having a hand in the training of WWE Hall of Famer Adam “Edge” Copeland. His work with Hutchison also led to the training of Christian, Trish Stratus, Gail Kim, Beth Phoenix, Traci Brooks and several others.

A Quiet (Unless He’s Singing) Legend

Sweet Daddy’s influence on the following generations cannot be overstated. His persona was everything guys like “Superstar” Billy Graham and Jesse “The Body” Ventura would emulate to becomes legends in their own right. Bret “Hitman” Hart has been open about his love and respect for “Mr. Irresistible”, saying, “When I was trying to find myself (as a wrestler), the first character I thought of was Sweet Daddy Siki.”

These days, the 80-year-old Siki is content to sing in his local karaoke bar and enjoy his “rocking years”. His bleached blonde hair remains, as do the massive shoulders for which he was famous. He’s a kind man, far more likely to give of himself than take from another, but make no mistake about it, a bigger-than-life heel remains inside of him. Throw one of his old capes around him or get him anywhere near a wrestling ring and Sweet Daddy is born again.

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Pre-hipster Portland Was A Pro Wrestling Mecca

The Pacific Northwest Championship is symbolic of heavyweight supremacy. Right now, I’ve got it and I’m damn proud of it! – Dutch Savage

Before Vince McMahon began his national push with the WWF, effectively killing the territory system, the Don Owen led Portland Territory was the hottest thing going on the West Coast throughout the ‘70s and early ‘80s. Loaded with deep, talented rosters, Pacific Northwest Wrestling (PNW) was the highest rated local television weekly broadcast in the Portland area, running for 38 years.

In The Beginning…

PNW was started in 1925 by former Australian world middleweight and light heavyweight wrestling champion Ted Thye, who named Don Owen’s father, Herb as his assistant. While Thye was back in Australia, Herb Owen used some creative legal wrangling to have the promotion put exclusively in his name, wresting away ownership of the territory from the former champ. With Owen at the helm, the promotion started out focusing on boxing, even bringing in the legendary Jack Dempsey. Eventually, the move into professional wrestling was made, due at least in part to Herb’s sons, Don and Elton, both of whom had come aboard and began asserting their influence on the business.

One of the early rising stars for the Portland wrestling promotion was none other than a young George Wagner, who won both the Pacific Coast Light Heavyweight and Pacific Northwest Middleweight Championships during his 5+ years (1938-’43) in the territory. He would then move on to New York and become the most famous professional wrestler of that era: Gorgeous George.

After Herb Owen passed away in 1942, Don Owen took over the Portland Territory and began promoting pro wrestling exclusively in the Northwest. In 1948, Owen became one of the founding members of the National Wrestling Alliance, which established a single World Champion and acted as a governing body for wrestling companies in North America and Japan. It was during this time that the actual ‘territory system’ was created, with Don Owen controlling the Northwest.

Thanks in large part to Portland’s dedicated wrestling fans, Owen built PNW into the most popular event in the Northwest. This led to a solicitation from representatives of the Heidelberg Brewery in Tacoma, Washington, who visited Owen at his Springfield farm and offered him a sponsorship for a weekly television broadcast for his wrestling show. They were able to reach an agreement, but their timing on that particular day could not have been worse. As Owen recounted years later: “My clothes were all dirty and covered with manure. I told these guys, ‘I’m tired; I’ve been up all night with a sick cow. I haven’t got time for you.“

Despite the poor first impression, Heidelberg Wrestling (later renamed Portland Wrestling) went on the air in 1953, an hour-long weekly television show on KPTV which highlighted some of pro wrestling’s hottest talents, including “Tough” Tony Borne, Gory Guerrero & Luther Lindsay. Thus began the show’s aforementioned 38-year television run, split between two networks (KPTV and KOIN-TV), making it, at the time of its cancellation, the longest running non-news program on television.

Mad Dogs, Buckeyes And Bockwinkels, Oh My

Throughout the ‘60s, Owen continued to promote massive shows in both the Portland Memorial Coliseum and the Portland Sports Arena, the latter of which was a converted bowling alley purchased by Owen in 1968. The Portland Sports Arena also became the primary home of the PNW weekly telecast.

WWII veteran and 1950 Rose Bowl Champion Shag Thomas was given a chance in the wrestling business thanks to Don Owen and PNW. Owen didn’t believe in segregation and backed up his beliefs by putting the Heavyweight TItle around Thomas’ waist in 1960 and ‘66. Shag spent a decade in Portland, retiring in ‘69 after winning a total of 18 championships.

In 1962, Owen gave Maurice Vachon the nickname “Mad Dog”, a moniker he would use for the rest of his career. “During a match I went outside the ring and started to turn everything upside down. A policeman tried to stop me and I hit him too,” said Vachon. Afterwards Owen told him, “You just looked like a real mad dog out there.”

Between 1963 and 1964, Nick Bockwinkel made a splash in Portland, winning both the NWA Pacific Northwest Heavyweight and Tag Team Championships. It was in Portland where the future 4-time AWA World Champion would hone his craft and become one of the very best to ever step inside the squared circle. Also making his mark in the Northwest during the mid-60’s was Stan “The Man” Stasiak, who won the first of his six PNW Heavyweight Championships in 1965, leading to a streak of popularity in Portland than lasted for more than 15 years.

Jesse “The Body” Had Time To Bleed

Several future WWF stars of the ‘80s made big names for themselves with PNW in the ‘70s. Legendary names like “Rowdy” Roddy Piper, “The Model” Rick Martel and Jesse “The Body” Ventura all held titles while in Portland, helping to make the territory one of the hottest of the era.

Portland was just the second promotion Jesse Ventura ever worked, arriving a year after leaving the Mongols, a San Diego-based outlaw motorcycle gang. Wrestling as Jesse “The Great” Ventura, the former Navy SEAL had extremely bloody feuds with 7-time PNW Heavyweight Champion Dutch Savage and “Superfly” Jimmy Snuka (another future WWF superstar), winning the Heavyweight Title on two occasions.

The popularity of the promotion during the ‘70s allowed Owen to expand into Washington, regularly running house shows promoted by Savage. The shows increased Owen’s hold on the Northwest and opened up new avenues to greater viewership and an even larger talent pool. During this era, “Playboy” Buddy Rose, one of the most underrated performers in wrestling history, began to take his place as the number one heel in the territory. From 1976 to 1985, Rose used his exceptional mic skills, coupled with his quality in-ring work, to become the most hated man in the Northwest. In addition to winning heavyweight and tag team gold a combined 20 times while in Portland, Rose was also highly respected by his peers for his ability to get them over with the crowd. In Roddy Piper’s autobiography, he credits Rose as the guy who got his name established in pro wrestling.

As the ‘70s turned into the ‘80s Rose’s hold on the Portland Territory remained strong. Between 1982-’83, “Playboy” is credited with having drawn more money than any other wrestler at any other time during the company’s long history. Not only was he wildly popular (hated) with fans, he also continued to get new talent over, working with the likes of Matt Borne (of Doink the Clown fame), pre-”Mr. Perfect” Curt Hennig, Billy Jack Haynes (before he went off the rails) & “Iceman” King Parsons. Each man had money-making runs with Rose, angles which helped them take the next step in their careers with other promotions. Concerning Parsons, a good working relationship between Owen and Fritz Von Erich resulted in the biggest run of his career, after he and “Gentleman” Chris Adams were sent to work for World Class Championship Wrestling in Dallas.

The Rise Of The Machine

Unfortunately, the ‘80s also brought the talent raids perpetrated by Vince McMahon, who, after purchasing the WWF from his father, was hellbent on taking his flashier brand of pro wrestling nationwide. To do so, McMahon needed to substantially beef up his roster and introduce new, younger faces to the masses. The talent raids accomplished this goal while simultaneously weakening the territories, making McMahon’s takeover that much easier. The loss of so many top talents made it virtually impossible for the territories to remain on top, especially with WWF’s improved production value and overwhelming global reach.

Owen continued to run shows, even creating a few new stars along the way in Brian Adams (Crush of WWF fame), Art Barr and Scotty the Body (who would go on to much greater fame in ECW, WCW and WWF/E as Raven), but declining attendance (along with WWF’s national expansion and the loss of Tom Peterson’s, their main television sponsor) forced the Owen family to sell PNW to Sandy Barr in 1992. The Don Owen-owned PNW’s final television broadcast took place in December 1991. Shortly thereafter, it was replaced on KPTV by syndicated WWF programming.

Years later, Don Owen spoke about the end of his run, saying, “It was hard to end that tradition. But it was time to close up and get on with something else. And the talent pool was getting smaller with the big boys (WWF and WCW) taking it all.”

After The Fall

Sandy Barr continued promoting for five more years, before shutting down Championship Wrestling USA in ‘97. He retained the rights to the name until 2007 with various incarnations of the promotion, fronted by names like Len Denton, Don Coss, Ivan Kafoury and Roddy Piper, popping up here and there. None of them, however, were ever able to recapture the magic of the original PNW. Luckily for wrestling fans in Oregon and Washington, several independent promotions have since carved out a name for themselves, most notably DEFY Wrestling (est. 2017) and DOA Pro Wrestling (est. 2008).

Don Owen treated fans in the Northwest to more than six decades of entertaining pro wrestling, but likely got out of the wrestling game at the perfect time. At almost 80 years of age at the time of Sandy Barr’s acquisition of PNW, Owen knew the wrestling business was changing, quickly. After years away from the industry, he was asked his thoughts concerning the then-current pro wrestling product. Unsurprisingly, Owen was less than complimentary, saying, “Today’s wrestling really pains me. There’s no wrestling, just a lot of screaming and flying around.”

Portland Wrestling Vol. 4

Portland Wrestling Vol. 1

In Your Face: 1970s Portland Wrestling Documentary

The Night Skandor Akbar Made Me Rich

Sign the contract, put yourself in that squared circle and prepare to get mashed, mauled and maimed, because the General is coming to town with Devastation, Incorporated! – “General” Skandor Akbar

I was 12 years old the first and only time my dad took me to the “World Famous” Sportatorium in Dallas. After having seen the World Class Championship Wrestling shows on television for so many years, and having only been to one other live wrestling event, a WCCW show at my 3rd grade gym in 1985, the idea of seeing guys like Kerry & Kevin Von Erich and “Gentleman” Chris Adams live and in person had me more than a little fired up.

I wish I could remember the exact date of the show but I do remember it was in 1989, very likely right before WCCW folded and was sold off to Jerry Jarrett and the USWA Promotion. I’d always been a huge Mid-South and World Class fan, always preferred the stiffer wrestling style to the more ‘Hollywood’ style the WWF was doing at that time, and I’d been pushing for my dad to take me to a show for years.

Walking up to the Sportatorium from the parking lot was eye-opening, to say the least, as it was nothing like how it was depicted on television. Located in the heart of Dallas, off Industrial Blvd., the legendary sports arena had fallen into a state of disrepair, a fact that did not go unnoticed by any of our travelling party. Once inside, our group, consisting of myself, my dad and a couple of his buddies (one of whom was former Texas Rangers catcher Geno Petralli) picked up a few beverages and some popcorn and took our seats about halfway up the bleachers. We also grabbed some french fries while at the concession stand, a particularly funny truth considering years later it was said that once the Sportatorium was closed and the fryers were finally emptied out, several rats were found stuck to the bottom, hidden from view by years of old, unchanged cooking oil. Regardless, those were tasty fries, and hey, I’m likely impervious to rabies!

Heatseekers In The Stands

As the matches got up and running, my dad and his buddies decided to cheer for all the heels, a decision that did not go over particularly well with the hardcore “rasslin’” fans in attendance. While I only recall a few of the wrestlers on the bill that night, I can remember quite clearly the old man sitting in front of us exclaiming, “You boys are booin’ the wrong guys. That can get you hurt around here.” This was real life to those fans; they were not playing around.

Some time passed, with all of us having a good go of it, laughing and booing and messing around with some of the other folks around us, most of whom actually proved to be good sports about the whole thing. Then Skandor Akbar walked to the ring, leading his stable, Devastation Inc.

Perhaps it was his gimmick that so incited the old school fans (and/or his penchant for throwing fireballs in the face of babyface wrestlers). Maybe it was little more than all those years he’d spent on the other side of the ring from “our boys”, The Von Erichs. Whatever it was, he was as hated as hated could be with the Dallas crowd. They legitimately despised him and he played it for all it was worth. As he stalked a path back and forth at ringside, chomping away on one of his cigars, the crowd took on an entirely different energy. It was at this moment that one of my dad’s buddies, himself a stogie chewer, said to me, “I’ll give you $50 if you’ll walk down there and hand that guy one of my cigars.” $50 was a weekend of mowing lawns in the hot Texas summer. He’d barely finished his sentence before I was on my way down the bleachers, cigar in hand.

That Was A Lot Of Food!

If you’ve never seen the layout around the ring of the old Sportatorium, there were no big, fancy barricades like what you might see at a WWE show; just a single piece of rope, strung up to separate the crowd from the wrestlers. So, I’m there by the rope trying my best to get Akbar’s attention, but of course, he’s paying me no mind because everyone else is yelling at him too. As the match continued on, Akbar began to pace back and forth, finally spotting me as he turned to say something to the crowd. When my eyes met his I held the cigar out and yelled, “It’s for you, take it.“ In one motion, he tossed away his old cigar, grabbed the one in my hand, bit a piece off the end and popped it in his mouth, before turning back around to yell at the referee in the ring.

I stood there for a moment, still shocked he’d actually taken the cigar, then turned to look up at my dad and his friends. What I saw, however, was not their smiling faces. Instead, I locked in on a very angry crowd, and they were all looking right back at me. A trickle of boos became a wave, which made me laugh, nervously. After a moment, thinking the worst had passed, I went to take a step back up the bleachers to my seat, only to find that step met with a beer shower, followed by the contents of what felt like the entire Sportatorium concession stand area. I was being pelted from all sides and I was honestly loving every second of it. There I was, a 12 year old kid, and for one night only, I had become the biggest heel in that wonderfully dilapidated old arena.

After a few seconds, the food throwing subsided and I made my way back up the bleachers to my dad and his friends. They all had a good laugh. The old man sitting in front of us had a nice laugh at my expense as well. The matches from that night have long since faded from my mind, a byproduct of time (and way too many “late nights”), but that moment with “The General” and the subsequent food bath I received for my treachery remains as fresh as any memory I hold dear.

That $50 spent pretty well, too.

Kerry Von Erich Texas Tornado T-shirt

Jim Cornette Presents: Behind the Curtain

National Wrestling Alliance: The Untold Story of the Monopoly that Strangled Pro Wrestling

Today’s Heels Could Learn A Lot From Larry Zbyszko

I am Professional Wrestling’s living legend. I don’t care about you people, Billy Robinson or his Empire Championship. 1001 holds? I have 1001 records from coast to coast! I am number one! — “The Living Legend” Larry Zbyszko

I absolutely loathed “The Living Legend” Larry Zbyszko when I was a kid. He was smug, a braggart, cheated each and every time the opportunity presented itself, and topped it all off by never running out of things to say to make fans despise him. In short, he was one of the greatest wrestling heels in the history of ever and doesn’t get nearly enough credit for his genius.

Underrated Genius

I’ve been watching pro wrestling for over 30 years and during that time, I’ve seen few wrestlers I’ve wanted to choke more than Larry Zbyszko. Yet, when it comes time to start naming some of the greatest bad guys to ever lace up the boots, fans and experts alike are quick to throw out names like “Nature Boy” Ric Flair and “Rowdy” Roddy Piper.

Both men entertained me for more hours than I could ever begin to count, but as great as they were, they each retained the same redeeming quality: Ric and Roddy were hilarious. Sure, they did some awful things, but they were almost so charming in how terrible they were being, I couldn’t help rooting for them. With Larry Zbyszko, that sort of thing was never an issue. I never did anything but hate that dude and I’m quite sure he’d be pleased to know that.

No Cheering, Spudhead!

There simply wasn’t a thing about Larry that made you cheer for him. He wasn’t a cool “shade of gray”, he wasn’t trying to impress the crowd with his wit and in-ring ability; he was just a complete prick.

Watching Larry’s old matches now, I marvel at how well he worked a crowd. When I was a kid, I wanted to punch him in the face every single time he’d stall on the outside of the ring, roll back in, then roll right back out to stall some more. It was infuriating stuff.

So good was he at being a heel, I’ve heard there were even wrestlers who would get angered at his in-match antics. When you’re getting the guy in the ring with you to lose it, you’re really doing work!

Zbyszko did everything he could to be a despicable human being, and regardless of how ‘smart’ you thought you were to the business, he still found a way to reel you in.

Old School Will Always Be Cool

I’m a bit too young to have seen “The Living Legend” in the WWWF, but his feud with Bruno Sammartino is legendary. Universally abhorred (with heat as white hot as you can get it), Zbyszko really took off when he turned on the popular babyface and mentor Sammartino, attacking him with a chair, leaving him bloody and broken in front of a sea of hardcore Bruno fans. This set the stage for a feud that accounted for many sell out crowds throughout 1980, culminating in their most famous match together, the Shea Stadium Steel Cage Match in which Bruno finally got his revenge in front of more than thirty six thousand fans.

I’m most familiar with Larry Legend’s work in the AWA and NWA/WCW. As a kid growing up in East Texas, I was afforded a good many wrestling options on my television each week. Everything from World Class to Mid-South, WWF to NWA could be seen weekly thanks to superstations like USA and TBS, and a local channel out of Dallas, KXTX.

When you consider the talent those promotions sported during the early to late-80’s, it’s more than a little overwhelming. Many of the all-time greats were plying their craft at the highest of levels then, and I had the honor of seeing them all.

I got up close to The Freebirds, Jimmy Garvin, The Four Horsemen, Bobby Heenan, and countless other heels, but none of them elicited a hate from me like the hate I felt when I watched Larry Zbyszko. If you’ve never yelled at your television screen, then you don’t really know how much fun it can be to get totally taken in by a wrestling bad guy. Larry Zbyszko was that guy for me.

Larry Legend Is The Measuring Stick

I wonder, if more of today’s wrestlers were willing to go that extra mile at being a heel and placed more emphasis on being legitimately hated, could wrestling reclaim a bit of what’s been lost since fans decided it was cooler to be a jerk than to be a superhero?

I know times have changed, but I still say there’s a place for the bad guy who just wants to be a loathsome character. Baron Corbin is doing a great job being just that, although wrestling fandom has changed so dramatically, I’m not sure he’ll ever truly be appreciated for his level of brilliance.

Perhaps, it’s just a sign of the times, but I believe many of today’s wrestlers would do themselves an enormous favor by going back and watching as much of Larry Zbyszko’s work as they can possibly find.

The WWE might not ever go out of its way to tell the ‘Universe’ how amazing “The Living Legend” was, but that doesn’t mean he wasn’t.

AWA Record Book: 1960s

Minnesota’s Golden Age of Wrestling: fom Verne Gagne to the Road Warriors

AWA World Heavyweight Championship Replica Title Belt