Surfers And Ninjas And Bikers, Oh My! – The Wrestling Life Of Brian "Crush" Adams

At 6’5” and 315 pounds with good looks and an athletic background, it’s hard to believe Brian Adams never got that signature run with either WWF or WCW that could have potentially made him a main event wrestler. Poor timing, poor gimmicks and poor decisions likely had plenty to do with him never reaching the heights of several of his contemporaries, and despite 17+ years in the sport, he’s probably best remembered as a guy who carved out a decent career in professional wrestling despite ever truly being embraced by it.

Begin The Begin

Adams was born in Kona, Hawaii and raised in Kealakekua, Hawaii. He joined the United States Air Force out of high school and became an Aircraft Loadmaster (sans mullet, he was the maximum height of 77 inches allowed for this position). While in the military, he took up boxing, then found his way to professional wrestling while stationed in Japan. After his service, Adams joined the ranks of the New Japan Pro Wrestling dojo and is believed to be one of only two gaijin (foreigners) to make it through the program during that time (the other being Chris Benoit). Trained by Antonio Inoki and Tatsumi Fujinami, Adams spent parts of 1986-’88 wrestling for NJPW under the name The Midnight Soldier.

Between the Spring of ‘88 and the Summer of ‘90, Adams would ply his craft and gain experience in a variety of wrestling promotions. He wrestled for a time for Portland wrestling legend Billy Jack Haynes’ short-lived Oregon Wrestling Federation while also working for Pacific Northwest Wrestling. Calling himself The American Ninja, Adams formed a tag team with Len Denton (aka The Grappler) and won the PNW Tag Team Titles, feuding with The Southern Rockers for the last several months of ‘89. He also had short stays in Memphis with the CWA and All Japan Pro Wrestling, before returning to Portland where he beat Larry Oliver in the finals of a championship tournament to become the Pacific Northwest Wrestling Heavyweight Champion.

Crush With Eyeliner

Adams’ reign as champion would be short, after he was snapped up by the WWF and repackaged as Crush, a short term replacement for the injured Ax (Bill Eadie) in the highly successful tag team Demolition. By June of ‘90, Demolition had close to three years under their belt in the WWF. Initially called a blatant rip off of The Road Warriors, Demolition had become, through their rough and tumble style (and wins over the biggest tag teams of that era), the faces of the WWF tag team division. After so much time, including a record 478 day run as WWF Tag Team Champions, Demolition had become a heel tag team the fans no longer wanted to boo, forcing the WWF to turn them babyface. With Ax out for an extended period of time, WWF looked to use Crush as a way to reinvigorate the unit and reestablish them as heels.

With only four years of experience, Eadie believes Crush wasn’t ready for the push. “Brian was a good guy,” said Eadie, “but he wasn’t polished. He wasn’t at the degree of performance we (Ax and Smash) were.” Despite helping Smash retain the titles during the team’s 3rd championship run (via the Freebird Rule, naturally), Crush never quite seemed to fit as a member of Demolition. After losing the titles to The Hart Foundation at the 1990 SummerSlam, the trio engaged in a series of 6-man matches against the Ultimate Warrior and the newly signed (and newly renamed) Legion of Doom (aka The Road Warriors). Forty-six consecutive defeats versus some combination of L.O.D. over the span of 7 months followed, all but spelling the end for the tag team. Following another short feud with The Hart Foundation, Demolition disbanded in March of ‘91 after WrestleMania VII.

Departure

After the implosion of Demolition, Adams remained with the WWF for a short time before returning to Portland. Calling himself Demolition Crush, he teamed with Steve Doll to win the PNW Tag Team Championships from The Bruise Brothers (Ron and Don Harris) as well as the PNW Heavyweight Title. Feuding with Billy Jack Haynes, Buddy Rose and the The Bruise Brothers, Crush fended off all challengers for three months

Once again, however, the WWE would come calling, this time with an altogether different idea for his character.

Orange Crush

Crush made his (re)debut in the WWF in February of ‘92, picking up a series of wins over The Berserker, Skinner and Warlord on the house show loop. Shortly thereafter, he made his television debut with his new attitude and look: that of an easygoing babyface surfer from Hawaii clad in neon gear with a smile and bleached mullet to match. For a time, the change worked (kinda). Crush picked up steam, enough that it carried him for a year, during which time he never managed to rise above the middle of the card, but remained on the winning side of most of his matches (including several DQ and Count Out wins over then-Intercontinental Champion Shawn Michaels).

By WrestleMania IX in April of ‘93, however, Crush was at his apex in the WWF. Having been put into a program with the sinister Doink the Clown, the Hawaii native was given the best chance of his career to push his way up the WWF rankings. Unfortunately, their feud was good, but not great, and after two months of trading victories back and forth, during which time Doink would regularly make Crush look silly via a series of pranks, the feud was scrapped.

A few months later, on July 4th, 1993, Crush injured his back attempting to body slam Yokozuna during the Stars & Stripes Challenge (an event set up entirely to turn Lex Luger into an All-American babyface). The following week, Yoko decided to send a message to Luger and hit Crush with a series of Banzai Drops, putting him on the shelf for 3 months. When Crush returned from injury, it was as a heel. Aligning himself with Mr. Fuji and Yokozuna (because, why not, right?), Crush attacked his friend Randy “Macho Man” Savage, presumably for not checking in on him while he was hurt after being the one who convinced Crush to try to body slam the sumo wrestler in the first place.

To recap: Crush got, well, crushed by Yokozuna which cost him 3 months of possible winner’s purses (because that’s why they wrestle, no?), then returned to stand alongside him. Simultaneously, he went to war against one of his best friends because Savage had the temerity to have confidence in Crush’s strength. This stuff just writes itself, doesn’t it?!

Gone were the kid-friendly promos, neon gear and cascading, blonde Alabama waterfall. Now sporting dark gear, dark hair, a goatee (how else would we know he turned heel?) and more face paint, Crush feuded with Savage up to WrestleMania X, where he lost a Falls Count Anywhere Match to Slim Jim’s top sales rep. Snap into it!

Falls To Climb

Following WrestleMania, Adams became the guy the WWF used to try and get Lex Luger over as the face of the company. It didn’t work, and after six months of losing to “The Total Package”, Adams disappeared from the WWF for the last 3 months of ‘94. Though he returned in January of ‘95 to participate in the Royal Rumble, his stay would be short. While at home back in Hawaii after the Rumble, Crush was arrested for possession of illegal firearms and anabolic steroids. The arrest landed him briefly in jail and earned him house arrest as well as five years of probation.

It would be a year and a half before Crush would return to a WWF ring.

Get Up

By the Summer of ‘96, the wrestling world had been turned on its ear. Gimmicky characters had been replaced by reality based wrestlers in an effort to tap into the Jerry Springer demographic. The shift had worked and fans were coming back to pro wrestling in droves.

Never one to let a potentially embarrassing moment in someone’s life go to waste, Vince McMahon brought Crush back to the WWF, playing up his status as an ex-con. The “Attitude Era” could just as easily have been called the “Faction Era” as it seemed like damn near everyone of any distinction found their way into one at some point. Crush was no different, joining the Nation of Domination (yeah, I know) before being ousted and forming his own group, The Disciples of Apocalypse (think Sons of Anarchy with way bigger arms). Two of the four members of DOA? None other than Ron and Don Harris from Adams’ Portland days.

Crush’s DOA feuded with the Nation and Savio Vega’s Los Boricuas faction through much of ‘97 (cuz nothing says “mid-90’s attitude” quite like thinly veiled race wars!) until the big Hawaiian abruptly left the WWF (said to be, at least, partially in protest of the famed Montreal Screwjob).

Leaving New York

Crush resurfaced in WCW a few months later. Going by his real name (because what was more “WCW” then than that), Adams attacked Bret Hart, joining yet another faction: the nWo. Then, he all but disappeared. Oh, he was on WCW programming almost every week, but essentially assumed the role of “yoked up dude in the background of yet another 15 minute Hulk Hogan promo”. Regardless, the paychecks cleared every two weeks…

After a brief dalliance as the KISS-themed “Demon”, as whom he wrestled exactly zero times, Adams joined another WWF castoff, Bryan Clark (formerly the WWF’s Adam Bomb), forming the tag team KroniK. This would prove to be the biggest push he would receive during his time in WCW, even holding the WCW Tag Team Titles a couple of times prior to Vince McMahon’s purchase of the company. “I was a bit of a lone wolf,” said Clark, “but after we got paired up, there was no separating us. We just clicked.”

Final Straw

After a short return to the WWF, a particularly poor showing against Kane and the Undertaker at Unforgiven 2001 both (supposedly) drew the ire of the “Deadman” and led to KroniK’s release. Whether the former is true, Undertaker has gone of record as saying, “Brian was one of my best friends in WWE. [He was] a good man; I miss him everyday.”

A short run in Japan as the AJPW Tag Team Champions followed KroniK’s WWF release, but was cut short after both men were said to have suffered back injuries during a match against Goldberg and Keiji Mutoh, forcing Adams and Clark to retire from the ring.

Post-wrestling, Adams got back into boxing and began training with an eye on making a go at it on the professional level. A shoulder injury prior to his first fight prevented this from taking place. Collecting on a Lloyd’s of London insurance policy, Adams called it a career and settled down, working part-time as Randy Savage’s bodyguard.

Sweetness Follows

On August 13th, 2007, Adams was found unconscious by his wife (or son, depending on who you ask) in their Tampa, Florida home. The medical examiner charged with finding the cause determined Adams died from a mixture of the painkiller buprenorphine, the muscle relaxant carisoprodol and the sedatives chlordiazepoxide and alprazolam. Though all were within standard dosage levels, the combination suppressed his respiratory system, effectively cutting off his breathing while he slept. Brian Adams was just 43 years old.

Fall On Me

Brian Adams is a footnote in the annals of professional wrestling, but I’m hard-pressed to think of a wrestler who better defined his era. For every Undertaker, Kevin Nash or Hulk Hogan, there are a thousand wrestlers like Adams: a massive, able-bodied guy who jumped from gimmick to gimmick and company to company to (mostly) middling success. The fact that he was felled in the most unceremonious of ways is as unfair as it is fitting, really.

WWE: Randy Savage Unreleased: The Unseen Matches of The Macho Man

WWE Mr. McMahon Elite Collection Action Figure

WWE Official Retro Ring

Cocaine, Cancellations And Even More Cocaine: Herb Abrams’ UWF

Colonel Red, no one has ever done anything like this to me! I am going to get you! – Herb Abrams

On March 10th, 1991 in the Penta Hotel, an ever-dwindling New York City crowd had just sat through 22 wrestling matches of varying quality. The television taping they were attending had started late, was running long and fans were leaving in droves. Considering there were only 400 people in attendance when the night started, Herb Abrams, owner of the just launched Universal Wrestling Federation couldn’t afford to lose “droves”.

Grabbing a microphone at ringside, Abrams implored the ambivalent masses to stay for one more match, the final match of the night. Several fans seemingly took pity on the man, returning to their seats. Others ignored the request entirely, making their way to the exit. A few seconds later, “Soul Man” by the legendary R&B duo Sam & Dave began playing over the P.A. and S.D. Jones emerged from the curtain (Mr. Haiti in tow). Almost immediately, a large number of those still in attendance began collecting their things and heading for the door. Roughly 30 seconds later, the UWF owner did the very same thing.

It could be argued it was the first and last time Herb Abrams made the right decision during his 5 years as head of the UWF.

The UWF Explodes Onto The Scene (With A Whimper)

Thanks to generous financing from “Nigerian investors” (yeah, that sounds totally legitimate) Herb Abrams’ Universal Wrestling Federation (not to be confused with Bill Watts’ promotion of the same trademark-less name) got up-and-running in August of 1990, securing a television slot on SportsChannel America, which found itself in need of pro wrestling programming after dropping the much-maligned IWA. Abrams boasted a stacked roster that included the likes of Terry Funk, Big John Studd and Ricky “The Dragon” Steamboat, trading on their star power to seal the deal with the channel. Granted, none of these men had agreed to wrestle for the new promotion, but Abrams knew enough to know you never let the truth get in the way of a perfectly good lie.

After a press conference that included “Dangerous” Danny Spivey and B. Brian Blair, the UWF began taping episodes of Fury Hour in September of ‘90 in Reseda, California while simultaneously (attempting) to put on live events. Truth be told, the company did have a roster filled with stars, but by 1990, names like Bob Orton, Jr., “Mr. 1derful” Paul Orndorff and Billy Jack Haynes simply didn’t carry the same drawing power in the U.S. as they had a few years prior.

Abrams also managed to get Bruno Sammartino hired, but considering the longtime (W)WWF Champion had retired from in-ring competition, what he got was one of the worst commentators of all time rather than one of the greatest wrestlers ever. Bruno’s son, David, was also signed. Unfortunately for fans, he did wrestle for the company.

Purported UWF booker, Blackjack Mulligan, wasn’t even aware he’d been hired (you know, what with him being in jail at the time for counterfeiting and all). Abrams had a backup plan, however, expressing an interest in bringing Bruiser Brody on board for the position. 

The same Brody who’d been dead for a little over two years. Ultimately, the owner named himself as booker.

Things were off to a great start for Herb Abrams’ UWF.

The “Wild Thing” Ran Wild, Um, Brother?

With a roster loaded with known quantities, albeit ones looking for a payday more than a platform to showcase their skills, there wasn’t much room (or money) left for young guys trying to make a name for themselves. With one of the available spots in this sea of grizzled vets, Abrams hired a blonde haired, 20-something former bodyguard for Hulk Hogan by the name of Steve “Wild Thing” Ray.

Ray got his start in pro wrestling in late-’87, working throughout the Midwest and competing for a few regional championships in Kansas and Missouri. The 6’3” former football player had a good look and plenty of “want to”, but the UWF started disorganized and only got worse as time passed.

By May of ‘91, a supposed divide between Abrams and Ray had grown into a chasm, leading to one of the weirder stories in UWF’s short history. Abrams, suspecting his wife of having an affair with Ray, paid Steve Williams an extra $100 to break the young wrestler’s nose during a match. When you ask a guy nicknamed “Dr. Death” to hurt someone, you typically get what you pay for. After being thrown around for several minutes, Ray turned his attention to Abrams who was climbing into the ring. He took a wild swing at the UWF owner, but ol’ Herb was able to duck it and make an escape.

The question is, was this a shoot? Steve Ray has denied it, saying it was all set up by Abrams to garner some heat and that he owes a lot to his former boss for showing him the “dos and don’ts” of running a successful business. Former UWF vice president Zoogz Rift disagrees with Ray, claiming Abrams’ anger was very real, saying, “Ray allegedly screwed Herb in a drug deal”.  Ray stands by his account, evening pointing out the end of the match where you can see Abrams whisper something to the wrestler (presumably telling him to take a swing at him). Ah, yes, the joys of pro wrestling mythology!

Nonstop To Nowhere

On June 9th, 1991, the UWF held the first (and only) pay-per-view in the history of the company. Beach Brawl took place at the Manatee Civic Center in Palmetto, Florida before 550 people. The PPV started off on the wrong foot when the opening bout, a Street Fight between Terry “Bam Bam” Gordy and Johnny Ace, supposedly ran long, throwing the rest of the show into upheaval. The main event that night was a match between Steve Williams and Bam Bam Bigelow to crown the UWF Television Champion. Williams won the match, making him the only winner that night as with a buyrate of 0.1, Beach Brawl set a record for the least purchased PPV in wrestling history.

Cancelled events and poor attendance were the norm for the fledgling promotion, often due to incompetence on the part of Abrams or unrealistic expectations from SportsChannel. Credit to the owner for hustling every step of the way, but as Zoogz Rift said, “money was always around, but he (Abrams) spent it in the wrong places”. Wrestling finishes often made no sense, a product of Abrams’ lack of experience as a booker coupled with a veteran roster that had little respect for him. Rift, who would take over booking the promotion for a time in ‘93 and ‘94, leave, then return to serve as vice president of the UWF until Abrams’ passing in ‘96, believes the company failed because Abrams was “more interested in feeding his drug addictions”.

Between ‘94-’96, several shows and events were planned to relaunch the UWF. Unfortunately, if Rift is to be believed, the money “always went up Herb’s nose”. Event in places like North Dakota and Minnesota were filmed but never released. Existing episodes of the promotion were licensed to ESPN2, several international companies were sold “exclusive rights” to the UWF catalog (yes, you read that correctly…multiple companies were sold exclusive rights), but no real momentum was ever achieved, at least where a relaunch was concerned.

Herb Goes Out With A Bang

Herb Abrams’ “final stand” took place on July 23rd, 1996 in the very same part of the world where just five years prior, he’d pleaded with a disinterested audience to stay to the end of a UWF TV taping. Having already been arrested in five states and awaiting trial for a variety of charges, including attempted rape, robbery and drug possession, Abrams was confronted by police in his Manhattan office space after a disturbance was reported. “Mr. Electricity” was found naked, covered in Vaseline and cocaine and chasing two prostitutes around with a baseball bat. He’d destroyed several pieces of furniture and was quite unwell.

Police took Abrams into custody and headed to the nearest hospital. Ninety minutes later, he had a massive heart attack due to a cocaine overdose, dying instantly.

The UWF Shot Its Shot

The legacy of Herb Abrams’ UWF is far more “ha ha” than “holy shit” but here’s the part where I try and put a positive spin on it.

Remember when Vince McMahon and Eric Bischoff made themselves evil authority figures on RAW and Nitro during an era when pro wrestling was as hot as it’s ever been? Well, Herb Abrams beat ’em to that idea by five years (albeit with far less success). Still, the man deserves a doff of the cap for being ahead of the game.

Abrams also deserves recognition for being a fan that went “all in” and tried to put out the kind of product he wanted to see. Fine, it was usually awful, but it was his to have and hold. He had zero experience to draw upon, but props to him for at least trying. In that way, he differentiated himself from the standard complaining wrestling fan, content to sit and whine.

That the UWF failed isn’t a surprise, but it shouldn’t be the only way we remember the ill-fated promotion. Instead, it should also serve as a reminder of just how difficult it is to build, grow and maintain a successful wrestling company.

Is Wrestling Fixed? I Didn’t Know It Was Broken: From Photo Shoots and Sensational Stories to the WWE Network, Bill Apter’s Incredible Pro Wrestling Journey

Topps WWE 2019 RAW Box Set

WWE Official Retro Ring

Wendi Richter And The Swerve That Set The WWE Women’s Division Back Three Decades

Moolah has seen her day. They couldn’t even put her face on a can of dog food to sell it and she knows it! – Wendi Richter

Captain Lou Albano was on a plane to New York, headed back from Puerto Rico. The longtime wrestling manager struck up a conversation with the people sitting next to him on the flight, talking shop and discussing ways they could work together on something. The two people, 2-time Grammy Award Winner Cyndi Lauper (who was on the cusp of releasing the smash record She’s So Unusual) and her manager, David Wolff, enjoyed Albano’s banter and seemed interested in seeing what might come of a working relationship.

When it came time to do a video for the first single off the record, Girls Just Wanna Have Fun, Albano was cast as her stepdad. The song was massive, reaching #1 in 10 countries (including the U.S.), leading to a partnership with the World Wrestling Federation that set off the “Rock ‘n’ Wrestling” era, a boom period for wrestling seen just one other time since.

At the same time, 23-year-old Wendi Richter had just re-signed with the WWF after stints in Japan, the AWA, Mid-South and Stampede. Now a 4-year veteran of several territories, she was being brought back to the WWF, thanks in no small part to her former trainer, Lillian Ellison, aka The Fabulous Moolah, the longest reigning wrestling champion in the history of the business.

“Rock ‘n’ Wrestling”, however, was about to put the women at odds in a very big way, leading to one of the biggest feuds, and, ultimately, shoot matches in the history of North American women’s pro wrestling.

She Bop

Wendi Richter first broke into pro wrestling in 1979 at the age of 18 when she joined the Lillian Ellison School of Professional Wrestling, making her in-ring debut the same year. At 5’8” and “150 pounds of twisted steel and sex appeal”, Richter came by bookings easily (provided Moolah allowed it). At that time, women’s wrestling ran almost entirely through The Fabulous Moolah. She controlled bookings and paydays, meaning she also controlled how much money ended up in her pocket prior to the other women receiving their money. Her upfront rate was 25%, but Richter always assumed she kept more.

Wendi had extended runs in several Midwest and Deep South territories, often working with Joyce Grable, the pair twice teaming up to win the NWA Women’s Tag Team Championship. A 2-week booking in New York in the Spring of ‘82 (including a tag match in Madison Square Garden with Moolah as her partner) gave Richter a taste of the WWF. After spending the remainder of the year working all across the U.S. and Canada, the Dallas, Texas native made her way back to New York just after Christmas, finishing out the year with five tag team wins with Moolah again as her partner.

Her star on the rise, Richter signed a deal with Vince McMahon in late-’83, finished up her bookings and joined the WWF roster in late-March of ‘84, immediately teaming up with Peggy Lee, a fellow student of Moolah’s school. Three weeks later, on April 19th, she had a Dark Match vs. Moolah for the women’s title. She lost, but the message was clear: Richter was about to get pushed to the moon.

Money Changes Everything

When Richter signed with McMahon, she told him her pay was to go directly to her, not Moolah. Vince agreed, cutting off one of Moolah’s major streams of revenue. Wendi Richter was on the verge of becoming a breakout star and with the help of MTV and Cyndi Lauper, Vince McMahon had designs on making her the Hulk Hogan of women’s wrestling. Using MTV’s growing mainstream appeal, the WWF shot Richter out of a cannon, featuring her in vignettes with Cyndi Lauper promoting her July 23rd Main Event bout with The Fabulous Moolah on a show that would air on the music channel called “The Brawl To End It All”. The program drew a 9 share, meaning 9% of all televisions in the U.S. tuned in to see Wendi Richter become the new WWF Women’s Champion. The match was a massive success for MTV, the WWF and women’s wrestling. Everyone involved was ecstatic. Well, everyone involved except Moolah (despite the massive payday from Vince).

By putting Richter over, without complaint, she, according to legendary wrestling manager Jim Cornette, “got Vince McMahon’s loyalty for life”, but Richter tells a different tale. “Moolah was jealous of me because I was younger than her,” said Richter. “When I won that championship, everyone was up on their feet and cheering. Someone had finally beaten her after 28 years.”

Girls Just Wanna Have Fun

Wendi and Moolah wrestled no fewer than 20 more times over the next three months with Richter winning each time. The Women’s Champion had become a household name and was a featured wrestler on WWF merchandise, reigning supreme for seven months. Richter, however, didn’t believe she was being paid like a champion. “The men were being paid far more than the women, but I was the only one saying anything,” said Richter.

“Every time I saw (Vince) I brought up payoffs,” she would later say. “I wasn’t ugly or yelled or anything like that. I always told him, ‘Vince, I need to make more. I’m not bringing home enough to justify being on the road like this.’”

McMahon, in an effort to take Wendi down a peg, took the title off her, Richter losing it to another one of “Moolah’s girls”, Leilani Kai, whom also had a hand in training Richter. The women wrestled 8 more times prior to the first WrestleMania with Kai winning 7 of the matches. Leilani, however, was not going to be the face of women’s wrestling, not in Vince McMahon’s eyes, at least. Having served her time in Vince’s doghouse, Richter (w/ Cyndi Lauper in her corner) was given another run with the WWF World Women’s Title, defeating Kai (w/ Moolah in her corner) at WrestleMania I.

Wendi again held the title for seven month, defeating Kai and Moolah on multiple occasions. She was the biggest name in women’s wrestling, but still didn’t feel like she was being paid accordingly. Without Moolah in her corner, Richter was on an island. Yes, she was talented and gorgeous and everything McMahon wanted in a women’s champion. She was also making too many waves at a time when Vince was positioning Hulk Hogan as the face of the industry. Unable to come to terms on a new contract, a decision was made to take the belt off Richter, this time for good.

True Colors

Penny Mitchell became a professional wrestler in 1982. Yet another of Moolah’s “girls”, she was booked in several territories, gaining experience and honing her skills. The WWF was one of the territories she worked, signing with the promotion on a full-time basis in July of ‘84. Less than a year into her WWF run, Mitchell was repackaged as The Spider Lady, working under a mask to conceal her identity. The new look put her on a collision course with Wendi Richter, the two women engaging in a month-long feud that reached its apex on November 25th, 1985.

Before a capacity crowd in Madison Square Garden, The Spider Lady was getting her shot at the title against the recently unbeatable Richter. In those days, heels and babyfaces still dressed in separate locker rooms. When The Spider Lady entered the ring, that was the first time Richter had seen her that day, but after having worked with her eight times prior to this night, she knew something seemed off. Penny Mitchell was the same size as the champion. The woman standing across the ring was noticeably shorter. “I knew at that time I’ve gotta protect myself,” said Richter. 

When the bell rang, Richter repeatedly went for The Spider Lady’s mask, trying to remove it. The quality of the contest sailed downhill quickly. When The Spider Lady finally got the champ in a pinning predicament, everything went off the rails. “The referee counted ‘1’, I kicked out, had my shoulder up and he counted ‘2, 3,’” said Richter. The now former champion had just been swerved, but things were about to go from bad to worse.

Knowing she’d been double crossed, Wendi Richter went for The Spider Lady’s mask, ripping it off her head and revealing The Fabulous Moolah. Grabbing her by the hair as Moolah attempted to run away, Richter went into a series of odd-looking work/shoot moves, throwing the new (old) champion around the ring, slamming her down to the mat, then hooking and pinning her in much the same way Moolah had just done her. 

Furious, the former champion left the ring and went back to the locker rooms, searching for McMahon. When no one would tell her where he was, she grabbed her things, left the arena for the airport and didn’t return to the WWF/WWE until 2010, when she was inducted into the company’s Hall of Fame.

Change Of Heart

Richter disappeared from the wrestling business for a time, resurfacing on the Independent scene in ‘87. She also worked for WWC in Puerto Rico and the AWA, winning those promotions version of the women’s title. Her feud with Madusa Miceli in late-’88/early-’89 was one of the hottest angle going in the AWA during that time. By the end of ‘89, however, Wendi Richter was all but done with professional wrestling.

It’s impossible not to wonder what might’ve been for women’s wrestling had Richter continued working for the WWF. Would she have become the Hulkster of the division? Would Hollywood have come calling the way it did for Hogan? What would a feud between Wendi and Sensational Sherri have looked like? What about Wendi and Madusa on the WWF stage?

Richter was the “chosen one”. Had she and Vince been able to reach an agreement and continued to build the division, I can’t help but think we might have been able to avoid the six and a half years (2/21/90-12/12/93, 12/13/95-9/14/98) the women’s championship title was either deactivated or simply forgotten.

Regardless, the former 6-time women’s champion is fine with how everything turned out. “It changed my career; it changed my life,” said Richter concerning her ending in the WWF. Speaking to Sean Mooney on his Primetime with Sean Mooney podcast, she would go on to say, “I started going to college and I just thank the Lord that I did that. I make far more (as a physical and occupational therapist) than I ever made in wrestling and I get to sleep in my own bed. I couldn’t have that when I was wrestling on the road.”

Oh, and what became of Penny Mitchell? She wrestled for another two years, but never again as The Spider Lady.

WWE Authentic Wear Smackdown Women’s Championship

WWE Authentic Wear RAW Women’s Championship

Then, Now, Forever: the Evolution of WWE’s Women’s Division

Sisterhood of the Squared Circle: the History & Rise of Women’s Wrestling

Pre-hipster Portland Was A Pro Wrestling Mecca

The Pacific Northwest Championship is symbolic of heavyweight supremacy. Right now, I’ve got it and I’m damn proud of it! – Dutch Savage

Before Vince McMahon began his national push with the WWF, effectively killing the territory system, the Don Owen led Portland Territory was the hottest thing going on the West Coast throughout the ‘70s and early ‘80s. Loaded with deep, talented rosters, Pacific Northwest Wrestling (PNW) was the highest rated local television weekly broadcast in the Portland area, running for 38 years.

In The Beginning…

PNW was started in 1925 by former Australian world middleweight and light heavyweight wrestling champion Ted Thye, who named Don Owen’s father, Herb as his assistant. While Thye was back in Australia, Herb Owen used some creative legal wrangling to have the promotion put exclusively in his name, wresting away ownership of the territory from the former champ. With Owen at the helm, the promotion started out focusing on boxing, even bringing in the legendary Jack Dempsey. Eventually, the move into professional wrestling was made, due at least in part to Herb’s sons, Don and Elton, both of whom had come aboard and began asserting their influence on the business.

One of the early rising stars for the Portland wrestling promotion was none other than a young George Wagner, who won both the Pacific Coast Light Heavyweight and Pacific Northwest Middleweight Championships during his 5+ years (1938-’43) in the territory. He would then move on to New York and become the most famous professional wrestler of that era: Gorgeous George.

After Herb Owen passed away in 1942, Don Owen took over the Portland Territory and began promoting pro wrestling exclusively in the Northwest. In 1948, Owen became one of the founding members of the National Wrestling Alliance, which established a single World Champion and acted as a governing body for wrestling companies in North America and Japan. It was during this time that the actual ‘territory system’ was created, with Don Owen controlling the Northwest.

Thanks in large part to Portland’s dedicated wrestling fans, Owen built PNW into the most popular event in the Northwest. This led to a solicitation from representatives of the Heidelberg Brewery in Tacoma, Washington, who visited Owen at his Springfield farm and offered him a sponsorship for a weekly television broadcast for his wrestling show. They were able to reach an agreement, but their timing on that particular day could not have been worse. As Owen recounted years later: “My clothes were all dirty and covered with manure. I told these guys, ‘I’m tired; I’ve been up all night with a sick cow. I haven’t got time for you.“

Despite the poor first impression, Heidelberg Wrestling (later renamed Portland Wrestling) went on the air in 1953, an hour-long weekly television show on KPTV which highlighted some of pro wrestling’s hottest talents, including “Tough” Tony Borne, Gory Guerrero & Luther Lindsay. Thus began the show’s aforementioned 38-year television run, split between two networks (KPTV and KOIN-TV), making it, at the time of its cancellation, the longest running non-news program on television.

Mad Dogs, Buckeyes And Bockwinkels, Oh My

Throughout the ‘60s, Owen continued to promote massive shows in both the Portland Memorial Coliseum and the Portland Sports Arena, the latter of which was a converted bowling alley purchased by Owen in 1968. The Portland Sports Arena also became the primary home of the PNW weekly telecast.

WWII veteran and 1950 Rose Bowl Champion Shag Thomas was given a chance in the wrestling business thanks to Don Owen and PNW. Owen didn’t believe in segregation and backed up his beliefs by putting the Heavyweight TItle around Thomas’ waist in 1960 and ‘66. Shag spent a decade in Portland, retiring in ‘69 after winning a total of 18 championships.

In 1962, Owen gave Maurice Vachon the nickname “Mad Dog”, a moniker he would use for the rest of his career. “During a match I went outside the ring and started to turn everything upside down. A policeman tried to stop me and I hit him too,” said Vachon. Afterwards Owen told him, “You just looked like a real mad dog out there.”

Between 1963 and 1964, Nick Bockwinkel made a splash in Portland, winning both the NWA Pacific Northwest Heavyweight and Tag Team Championships. It was in Portland where the future 4-time AWA World Champion would hone his craft and become one of the very best to ever step inside the squared circle. Also making his mark in the Northwest during the mid-60’s was Stan “The Man” Stasiak, who won the first of his six PNW Heavyweight Championships in 1965, leading to a streak of popularity in Portland than lasted for more than 15 years.

Jesse “The Body” Had Time To Bleed

Several future WWF stars of the ‘80s made big names for themselves with PNW in the ‘70s. Legendary names like “Rowdy” Roddy Piper, “The Model” Rick Martel and Jesse “The Body” Ventura all held titles while in Portland, helping to make the territory one of the hottest of the era.

Portland was just the second promotion Jesse Ventura ever worked, arriving a year after leaving the Mongols, a San Diego-based outlaw motorcycle gang. Wrestling as Jesse “The Great” Ventura, the former Navy SEAL had extremely bloody feuds with 7-time PNW Heavyweight Champion Dutch Savage and “Superfly” Jimmy Snuka (another future WWF superstar), winning the Heavyweight Title on two occasions.

The popularity of the promotion during the ‘70s allowed Owen to expand into Washington, regularly running house shows promoted by Savage. The shows increased Owen’s hold on the Northwest and opened up new avenues to greater viewership and an even larger talent pool. During this era, “Playboy” Buddy Rose, one of the most underrated performers in wrestling history, began to take his place as the number one heel in the territory. From 1976 to 1985, Rose used his exceptional mic skills, coupled with his quality in-ring work, to become the most hated man in the Northwest. In addition to winning heavyweight and tag team gold a combined 20 times while in Portland, Rose was also highly respected by his peers for his ability to get them over with the crowd. In Roddy Piper’s autobiography, he credits Rose as the guy who got his name established in pro wrestling.

As the ‘70s turned into the ‘80s Rose’s hold on the Portland Territory remained strong. Between 1982-’83, “Playboy” is credited with having drawn more money than any other wrestler at any other time during the company’s long history. Not only was he wildly popular (hated) with fans, he also continued to get new talent over, working with the likes of Matt Borne (of Doink the Clown fame), pre-”Mr. Perfect” Curt Hennig, Billy Jack Haynes (before he went off the rails) & “Iceman” King Parsons. Each man had money-making runs with Rose, angles which helped them take the next step in their careers with other promotions. Concerning Parsons, a good working relationship between Owen and Fritz Von Erich resulted in the biggest run of his career, after he and “Gentleman” Chris Adams were sent to work for World Class Championship Wrestling in Dallas.

The Rise Of The Machine

Unfortunately, the ‘80s also brought the talent raids perpetrated by Vince McMahon, who, after purchasing the WWF from his father, was hellbent on taking his flashier brand of pro wrestling nationwide. To do so, McMahon needed to substantially beef up his roster and introduce new, younger faces to the masses. The talent raids accomplished this goal while simultaneously weakening the territories, making McMahon’s takeover that much easier. The loss of so many top talents made it virtually impossible for the territories to remain on top, especially with WWF’s improved production value and overwhelming global reach.

Owen continued to run shows, even creating a few new stars along the way in Brian Adams (Crush of WWF fame), Art Barr and Scotty the Body (who would go on to much greater fame in ECW, WCW and WWF/E as Raven), but declining attendance (along with WWF’s national expansion and the loss of Tom Peterson’s, their main television sponsor) forced the Owen family to sell PNW to Sandy Barr in 1992. The Don Owen-owned PNW’s final television broadcast took place in December 1991. Shortly thereafter, it was replaced on KPTV by syndicated WWF programming.

Years later, Don Owen spoke about the end of his run, saying, “It was hard to end that tradition. But it was time to close up and get on with something else. And the talent pool was getting smaller with the big boys (WWF and WCW) taking it all.”

After The Fall

Sandy Barr continued promoting for five more years, before shutting down Championship Wrestling USA in ‘97. He retained the rights to the name until 2007 with various incarnations of the promotion, fronted by names like Len Denton, Don Coss, Ivan Kafoury and Roddy Piper, popping up here and there. None of them, however, were ever able to recapture the magic of the original PNW. Luckily for wrestling fans in Oregon and Washington, several independent promotions have since carved out a name for themselves, most notably DEFY Wrestling (est. 2017) and DOA Pro Wrestling (est. 2008).

Don Owen treated fans in the Northwest to more than six decades of entertaining pro wrestling, but likely got out of the wrestling game at the perfect time. At almost 80 years of age at the time of Sandy Barr’s acquisition of PNW, Owen knew the wrestling business was changing, quickly. After years away from the industry, he was asked his thoughts concerning the then-current pro wrestling product. Unsurprisingly, Owen was less than complimentary, saying, “Today’s wrestling really pains me. There’s no wrestling, just a lot of screaming and flying around.”

Portland Wrestling Vol. 4

Portland Wrestling Vol. 1

In Your Face: 1970s Portland Wrestling Documentary