Sputnik Monroe’s Main Event Win Over Jim Crow – Pt. 2

Read Sputnik Monroe’s Main Event Win Over Jim Crow, Pt. 1 here.

Win if you can, lose if you must, always cheat, and if you have to leave the ring, leave tearing it down. – Sputnik Monroe

A White Hat Rides Into Town   

A few months prior to Monroe, Billy Wicks had arrived in Memphis, becoming a fan favorite. As an Army veteran, a former Boy Scout and the Gulf Coast Heavyweight Champion, Wicks was as “All-American” as it got; a tough-as-nails catch wrestler with good looks and a blue collar style which perfectly suited a main event southern babyface. Almost immediately, Wicks began feuding with Gorgeous George, who, at the time was almost certainly the most famous pro wrestler in the world (and one of Muhammad Ali’s early influences). The men traded Gulf Coast Heavyweight Championship wins in a “best of three” series of matches that ended 1-1-1 with Wicks retaining the belt. Wicks’ popularity soaring throughout the Southern States.

As if he needed any extra steam in Memphis, the babyface was also Elvis Presley’s favorite wrestler (and sometime trainer). With all his stars aligning, Billy’s path was clear: he and Sputnik Monroe were about to make history.

At the very same time Billy Wicks was ascending as the top “good guy” in Memphis, Monroe was ramping up his heelish ways to a fever pitch. Purposefully losing matches by attacking referees and openly cheating for wins in matches against the likes of Joey Maxim and “Spider” Galento, Monroe had the crowds ready to pounce. They were eating out of the palm of his hand.

When the wrestlers finally met in April 6th, 1959, fans were desperate to see Sputnik finally get what he had coming to him. What they were treated to was a 90-minute, two out of three falls match in which Monroe came out the victor. When the two men met the following week, Monroe again came away with the victory. The crowd was livid; promoter Buddy Fuller was ecstatic.

Fuller began using his weekly television to push a tournament to crown the first Tennessee Heavyweight Champion. Throughout the Spring on into June, Fuller would promote the tournament, making it the focal point of his television. As the tournament went on, the possibility of yet another Wicks-Monroe collision became more and more likely. Their semi-final matches were such a hot ticket, the show was forced to be moved from Ellis Auditorium (10,000-seat capacity) to Crump Stadium (25,000-seat capacity) to allow for the additional spectators. Both men won their respective matches; their clash the following week would stoke a fire that would burn throughout the summer.   

With all due respect to Elvis Presley, Wicks and Monroe had now become the hottest ticket in town. Arguably as recognizable as “The King”, the men packed houses every single week during the summer of ‘59. On June 29th, Billy Wicks finally got his revenge on the dastardly Monroe, winning the finals of the NWA Tennessee State Championship Tournament and becoming the territory’s new champion. His time atop the mountain would last until the two men locked horns on August 3rd before 10,000 fans at Russwood Park, when (with the help of fellow heel Treacherous Phillips) Sputnik would steal the title away in a Two Out of Three Falls Match.

The following week, Billy Wicks beat Treacherous Phillips all over the ring to set up a rematch with Monroe that would set an attendance record which would stand for more than 30 years.

The Blow Off

On August 17th, 1959, Billy Wicks and Sputnik Monroe would all but put an end to their feud, doing so in record breaking fashion. Once again wrestling at Russwood Park, the men drew 13,749 paying fans to see their blow off match. Another 5,000 unpaid fans were said to have watched the battle after destroying the park’s outfield fences. Boxing legend Rocky Marciano was brought in as the special guest referee to ensure Monroe couldn’t cheat his way to victory. 

In the end, Sputnik escaped with his title, albeit via typically nefarious methods. After the two men’s match got completely out of hand, Marciano was forced to rule it a “no decision”, allowing Monroe to retain the championship. Monroe then confronted Marciano and was quickly and decisively dropped by a right hand from the former boxing champ.

Several months later, Wicks and Monroe would actually team up to wrestle The Corsican Brothers in a series of matches. Proving, once again, that he was not to be trusted, Sputnik turned on Wicks, beating him down and setting up another short series together. It would be their last major angle together, as shortly thereafter, Monroe lost the championship to The Mighty Yankee and left the territory.

Deep In The Heart Of Texas

After territory hopping for a few months, Sputnik found his way to Texas where he stayed for five years. He won the NWA Texas Heavyweight Championship in Houston in late-’61 and feuded with The Sheik and the legendary Funk Family. According to Dory Funk Jr., Terry Funk wrestled his first ever match against Monroe. Sputnik then worked his way up to Oklahoma and Arkansas to wrestle against Danny Hodge in a series of matches in ‘65.

He returned to Texas in late-’67 to work in Dallas for Big Time Wrestling, feuding with Eddie Graham and Jack Brisco before heading down to Houston to rekindle his blood feud with The Funks.

Going Home Again

Married and living in Louisiana, Sputnik used his home base to wrestle for an endless number of territories the remainder of his career, working as both a singles and tag team wrestler throughout the South. Teaming with Ron Fuller and Norville Austin he won tag team gold on several occasions, including the NWA World Tag Team Title in ‘72. He stayed active in the ring until 1976, when he decided to (mostly) call it a career, only climbing into the ring for one-offs and special events. 

Monroe would still return to Memphis from time to time, always to much fanfare. In his final match, a one-on-one battle against his chief rival, Billy Wicks, Sputnik would get the sendoff he deserved. On March 7th, 1988, before a raucous Mid-South Coliseum crowd, Monroe and Wicks locked horns one last time; Wicks picked up the victory.

Into his later years, Monroe was still being kissed on the cheek by women far younger than he and thanked for all he’d done for race relations. Younger generations had heard stories about him from their parents and grandparents and knew of his importance to the Memphis area. When asked how it made the old time heel feel to receive such adoration, Monroe said simply, “It’s hell to see the toughest son of a bitch in the world cry when that happens.”

Roscoe “Sputnik Monroe” Brumbaugh passed away on November 3rd, 2006 after a battle with lung cancer. He was 77 years old and left behind a legacy worthy of remembrance and celebration. Upon learning of his death, Dory Funk Jr. said, “I am saddened to hear of the passing of Sputnik Monroe. He was one of our family’s best friends. I learned much about the wrestling business by knowing and working with Sputnik Monroe.”

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Baby Doe: From Johannesburg, South Africa To Armourdale, Kansas?

Writer’s note: the following story concerns an arm of professional wrestling formerly, and, perhaps, currently in some areas, called midget wrestling. As we evolve as a people, so too does our language. The term ‘midget’ is not a medical term, nor was it ever recognized as an acceptable descriptor. Point of fact, the term was created by carny asshole P.T. Barnum and, as such, has no place here. Instead, I’ll be employing the use of the preferred terms ‘little person’ or ‘dwarf’. Far be it from me to tell anyone how to speak. I won’t, however, participate in language that is considered harmful by so many. Thanks very much and thanks for reading. – IFO 

From 1940 through 1948, Orville Brown was a top draw in the Midwest, working for the Midwest Wrestling Association and winning the promotion’s world title a record 11 times. When the National Wrestling Alliance was formed in 1948, Brown was recognized as the governing body’s first ever heavyweight champion, spending the next year working to unify the various world titles across the U.S. and winning the American Wrestling Alliance Heavyweight Championship from Frank Sexton in March of ‘49. Sexton had previously unified the AWA title (then considered the 2nd most important championship in the U.S.) with the Maryland version of the World Heavyweight Championship.

On November 1st, 1949, however, Brown’s in-ring career ended in tragic fashion. Around 1 AM in the morning, Brown and another wrestler were involved in a car crash in which his 1949 Cadillac sedan ran under a stalled tractor-trailer. The wreck forced the champion to relinquish the NWA World’s Heavyweight Title. Lou Thesz, then the National Wrestling Association World Champion, was awarded the championship, furthering the unification. Thesz would hold the championship for 2,300 days. Brown would begin promoting wrestling shows for the MWA, a role he would retain through 1958, until the promotion was taken over by Bob Geigel.

From Humble Beginnings, Come Great Things

In 1957, Brown commissioned famed Kansas City sportswriter Bill Grigsby to write the life story of two women wrestlers. One of the women, Baby Doe, was a dwarf from Johannesburg, South Africa and her tale reads like a pro wrestling odyssey. 

A Russian woman living in Egypt met a travelling seaman and a romance ensued. The coupled married, moved to Johannesburg and had a baby. Her real name was Anna Lee Brown, but for the purposes of this article she will be referred to by her wrestling name: Baby Doe. In 1948, at the age of 8 years old, Baby Doe survived a horrific car accident; her parents, however, would not be so lucky, resulting in the child being placed in an orphanage until the age of 16, at which time she was forced to leave the facility and strike out on her own. Up to that point, and because of her physical differences, she was treated like an oddity, picked on by other children and often forced to complete many of the menial tasks at the orphanage. However cruel the treatment, Baby Doe persisted, her resolve resulting in the acquisition of a great deal of physical strength and a tough-as-nails fighting style.

Homeless for the first time, Baby Doe wandered the streets of Johannesburg. One day, she found herself in front of the Johannesburg Palace of Sports and an idea came to her concerning a way to improve her lot in life while putting her muscles to good use. Happening upon a promoter inside the palace walls, Baby Doe inquired as to when the next elimination tournament for little people would take place. No such thing existed, but Baby Doe convinced the promoter with whom she was speaking of its merits. A tournament was arranged, advertising a week-long series of contests between 32 of the greatest small women wrestlers from all across the globe. Baby Doe won the whole tournament, setting her off on her wrestling journey that would next lead her to Lisbon, Portugal.

Stranger Than Fiction

In September of 1956, before a sellout crowd of 32,435 spectators in the Lisbon Palace of Sports, Baby Doe went toe to toe with the Women’s Little Person World Champion, Maria de Francisco, defeating the champion and becoming the “darling of European royalty”. After several months in Europe spent defending her championship, Baby Doe was booked for her first North America tour.

Her first show was set to take place in Memorial Hall in Kansas City, Kansas. 

Wait, umm, Kansas?! 

Needless to say, Johannesburg to Lisbon to Kansas by way of European royalty is quite the odd travel itinerary. 

It’s made even odder by the fact the entire story is a complete fabrication. Yes, you read that right. Everything you’ve just read about Baby Doe is pure fiction straight from the mind of Bill Grigsby.

Turns out, Orville Brown not only tasked Grigsby to write the life story of Baby Doe, but also to create the life story of the champion wrestler from thin air. On January 3rd, 1957, Baby Doe entered the ring to wrestle Caroline Bennett, who herself had amassed quite the win-loss record across the Southwest. All was well until a man sitting ringside recognized Baby Doe from Armourdale, Kansas, a neighboring district in the lower part of the Kansas river valley. Despite his protestation, the match went off without incident.

Baby Doe’s star remained on the rise, to the point where Tommy Zaharias, retired wrestler, promoter and brother to George Zaharias, the husband of Olympian, LPGA champion golfer and Port Arthur, TX native, Babe Didrikson, actually kidnapped the women’s wrestling star away from Orville Brown to take on tour for his own monetary gain. So infuriated was Brown at the loss of his star, he filed a police report and a warrant was issued for Zaharias’ arrest. Thinking better of his decision, Zaharias sent Doe back to the Midwest, but not before getting her bookings to wrestle at the Ellis Auditorium in Memphis, Tennessee and Jimmie Thompson’s Arena in Alexandria, Louisiana. In both matches, she defeated Caroline Bennett. 

And Then, Nothing

Little is known about Baby Doe after her return to the Midwest. She continued to wrestle through at least part of 1957, working a series of matches for Fred Kohler’s promotion in Chicago against the aforementioned Caroline Bennett, losing all three recorded matches. After April of ‘57, however, little else is known about the wrestler. Did she make her way back to Armourdale and walk away from wrestling? Did she continue wrestling under a different name for a time?

According to her niece, Carla Price, Baby Doe married a man by the name of Herbert Lloyd Beacham, had three children (all boys) and spent the rest of her years in the Kansas City area. Though little else is known about her career, one thing is certain: Baby Doe serves as a reminder that, in the weird, wonderful world of professional wrestling, the lines between fact and fiction are often drawn with invisible ink.

A Beauuutiful Life

As for Bill Grigsby, the man responsible for crafting Baby Doe’s tale, she would not be the only wrestler for whom he created a life story and character. Canadian wrestler Lionel Giroux was given the “Grigsby treatment”, adopting the character Little Beaver and becoming one of the top drawing little people in wrestling history. Haystacks Calhoun, born William Dee Calhoun of McKinney, TX was yet another wrestler created from the pen of the longtime Kansas City sportswriter. Calhoun remains one of the most recognizable “giants” in pro wrestling lore and traveled the globe for 30 years as a “special attraction”.

Wrestling Classics Volume 1 DVD

Wrestling Classics Volume 2 DVD

Wrestling Classics Vol 6: Midgets & Monsters DVD

Cocaine, Cancellations And Even More Cocaine: Herb Abrams’ UWF

Colonel Red, no one has ever done anything like this to me! I am going to get you! – Herb Abrams

On March 10th, 1991 in the Penta Hotel, an ever-dwindling New York City crowd had just sat through 22 wrestling matches of varying quality. The television taping they were attending had started late, was running long and fans were leaving in droves. Considering there were only 400 people in attendance when the night started, Herb Abrams, owner of the just launched Universal Wrestling Federation couldn’t afford to lose “droves”.

Grabbing a microphone at ringside, Abrams implored the ambivalent masses to stay for one more match, the final match of the night. Several fans seemingly took pity on the man, returning to their seats. Others ignored the request entirely, making their way to the exit. A few seconds later, “Soul Man” by the legendary R&B duo Sam & Dave began playing over the P.A. and S.D. Jones emerged from the curtain (Mr. Haiti in tow). Almost immediately, a large number of those still in attendance began collecting their things and heading for the door. Roughly 30 seconds later, the UWF owner did the very same thing.

It could be argued it was the first and last time Herb Abrams made the right decision during his 5 years as head of the UWF.

The UWF Explodes Onto The Scene (With A Whimper)

Thanks to generous financing from “Nigerian investors” (yeah, that sounds totally legitimate) Herb Abrams’ Universal Wrestling Federation (not to be confused with Bill Watts’ promotion of the same trademark-less name) got up-and-running in August of 1990, securing a television slot on SportsChannel America, which found itself in need of pro wrestling programming after dropping the much-maligned IWA. Abrams boasted a stacked roster that included the likes of Terry Funk, Big John Studd and Ricky “The Dragon” Steamboat, trading on their star power to seal the deal with the channel. Granted, none of these men had agreed to wrestle for the new promotion, but Abrams knew enough to know you never let the truth get in the way of a perfectly good lie.

After a press conference that included “Dangerous” Danny Spivey and B. Brian Blair, the UWF began taping episodes of Fury Hour in September of ‘90 in Reseda, California while simultaneously (attempting) to put on live events. Truth be told, the company did have a roster filled with stars, but by 1990, names like Bob Orton, Jr., “Mr. 1derful” Paul Orndorff and Billy Jack Haynes simply didn’t carry the same drawing power in the U.S. as they had a few years prior.

Abrams also managed to get Bruno Sammartino hired, but considering the longtime (W)WWF Champion had retired from in-ring competition, what he got was one of the worst commentators of all time rather than one of the greatest wrestlers ever. Bruno’s son, David, was also signed. Unfortunately for fans, he did wrestle for the company.

Purported UWF booker, Blackjack Mulligan, wasn’t even aware he’d been hired (you know, what with him being in jail at the time for counterfeiting and all). Abrams had a backup plan, however, expressing an interest in bringing Bruiser Brody on board for the position. 

The same Brody who’d been dead for a little over two years. Ultimately, the owner named himself as booker.

Things were off to a great start for Herb Abrams’ UWF.

The “Wild Thing” Ran Wild, Um, Brother?

With a roster loaded with known quantities, albeit ones looking for a payday more than a platform to showcase their skills, there wasn’t much room (or money) left for young guys trying to make a name for themselves. With one of the available spots in this sea of grizzled vets, Abrams hired a blonde haired, 20-something former bodyguard for Hulk Hogan by the name of Steve “Wild Thing” Ray.

Ray got his start in pro wrestling in late-’87, working throughout the Midwest and competing for a few regional championships in Kansas and Missouri. The 6’3” former football player had a good look and plenty of “want to”, but the UWF started disorganized and only got worse as time passed.

By May of ‘91, a supposed divide between Abrams and Ray had grown into a chasm, leading to one of the weirder stories in UWF’s short history. Abrams, suspecting his wife of having an affair with Ray, paid Steve Williams an extra $100 to break the young wrestler’s nose during a match. When you ask a guy nicknamed “Dr. Death” to hurt someone, you typically get what you pay for. After being thrown around for several minutes, Ray turned his attention to Abrams who was climbing into the ring. He took a wild swing at the UWF owner, but ol’ Herb was able to duck it and make an escape.

The question is, was this a shoot? Steve Ray has denied it, saying it was all set up by Abrams to garner some heat and that he owes a lot to his former boss for showing him the “dos and don’ts” of running a successful business. Former UWF vice president Zoogz Rift disagrees with Ray, claiming Abrams’ anger was very real, saying, “Ray allegedly screwed Herb in a drug deal”.  Ray stands by his account, evening pointing out the end of the match where you can see Abrams whisper something to the wrestler (presumably telling him to take a swing at him). Ah, yes, the joys of pro wrestling mythology!

Nonstop To Nowhere

On June 9th, 1991, the UWF held the first (and only) pay-per-view in the history of the company. Beach Brawl took place at the Manatee Civic Center in Palmetto, Florida before 550 people. The PPV started off on the wrong foot when the opening bout, a Street Fight between Terry “Bam Bam” Gordy and Johnny Ace, supposedly ran long, throwing the rest of the show into upheaval. The main event that night was a match between Steve Williams and Bam Bam Bigelow to crown the UWF Television Champion. Williams won the match, making him the only winner that night as with a buyrate of 0.1, Beach Brawl set a record for the least purchased PPV in wrestling history.

Cancelled events and poor attendance were the norm for the fledgling promotion, often due to incompetence on the part of Abrams or unrealistic expectations from SportsChannel. Credit to the owner for hustling every step of the way, but as Zoogz Rift said, “money was always around, but he (Abrams) spent it in the wrong places”. Wrestling finishes often made no sense, a product of Abrams’ lack of experience as a booker coupled with a veteran roster that had little respect for him. Rift, who would take over booking the promotion for a time in ‘93 and ‘94, leave, then return to serve as vice president of the UWF until Abrams’ passing in ‘96, believes the company failed because Abrams was “more interested in feeding his drug addictions”.

Between ‘94-’96, several shows and events were planned to relaunch the UWF. Unfortunately, if Rift is to be believed, the money “always went up Herb’s nose”. Event in places like North Dakota and Minnesota were filmed but never released. Existing episodes of the promotion were licensed to ESPN2, several international companies were sold “exclusive rights” to the UWF catalog (yes, you read that correctly…multiple companies were sold exclusive rights), but no real momentum was ever achieved, at least where a relaunch was concerned.

Herb Goes Out With A Bang

Herb Abrams’ “final stand” took place on July 23rd, 1996 in the very same part of the world where just five years prior, he’d pleaded with a disinterested audience to stay to the end of a UWF TV taping. Having already been arrested in five states and awaiting trial for a variety of charges, including attempted rape, robbery and drug possession, Abrams was confronted by police in his Manhattan office space after a disturbance was reported. “Mr. Electricity” was found naked, covered in Vaseline and cocaine and chasing two prostitutes around with a baseball bat. He’d destroyed several pieces of furniture and was quite unwell.

Police took Abrams into custody and headed to the nearest hospital. Ninety minutes later, he had a massive heart attack due to a cocaine overdose, dying instantly.

The UWF Shot Its Shot

The legacy of Herb Abrams’ UWF is far more “ha ha” than “holy shit” but here’s the part where I try and put a positive spin on it.

Remember when Vince McMahon and Eric Bischoff made themselves evil authority figures on RAW and Nitro during an era when pro wrestling was as hot as it’s ever been? Well, Herb Abrams beat ’em to that idea by five years (albeit with far less success). Still, the man deserves a doff of the cap for being ahead of the game.

Abrams also deserves recognition for being a fan that went “all in” and tried to put out the kind of product he wanted to see. Fine, it was usually awful, but it was his to have and hold. He had zero experience to draw upon, but props to him for at least trying. In that way, he differentiated himself from the standard complaining wrestling fan, content to sit and whine.

That the UWF failed isn’t a surprise, but it shouldn’t be the only way we remember the ill-fated promotion. Instead, it should also serve as a reminder of just how difficult it is to build, grow and maintain a successful wrestling company.

Is Wrestling Fixed? I Didn’t Know It Was Broken: From Photo Shoots and Sensational Stories to the WWE Network, Bill Apter’s Incredible Pro Wrestling Journey

Topps WWE 2019 RAW Box Set

WWE Official Retro Ring

Called The “Jackie Robinson Of The Wrestling Industry”, Sweet Daddy Siki Broke Down Walls And Became A Star

Ahahaha! You shoulda seen what the Cuban Assassin and I did to Archie Gouldie and Steven Pettipas last week! We beat ’em up so bad! Now they have the nerve to wanna have a street fight? Well, I’m gonna tell you one thing, Archie Gouldie: the Cuban and I grew up on street fights! – Sweet Daddy Siki

On March 23rd, 1985, Memphis television was treated to a surprise appearance by a charismatic man known around the wrestling world as Sweet Daddy Siki. A week earlier, the dastardly Tux Newman had helped Randy Savage steal the AWA Southern Heavyweight Title from Jerry “The King” Lawler; Sweet Daddy was brought in by Newman to ensure Savage held on to the belt. But a funny thing happened on the way from Point A to Point B: Newman got on the mic and referred to Siki as his “boy”.

Making his way to the interview area where Lawler, Newman and Lance Russell were arguing, Sweet Daddy turned on Tux, admitting though it might cost him his run in Memphis, no man was gonna call him “boy”. A bemused Lawler rolled with the apparent adlib, saying he’d talk to promoter Eddie Marlin and smooth everything over. Siki destroyed a contract Newman waved in his face, sending the manager running, then hopped in the ring in his street clothes and made short work of Mr. X, winning the crowd over in under a minute. Just like that, Sweet Daddy Siki, as he had in every other territory he ever worked, got himself over in a very big way.

California Dreamin’

Sweet Daddy got his start in the wrestling business in 1955 between the ages of 15-17 years old, working in New Mexico after being trained in California by Ray Ortega and multi-time regional champion Sándor Szabó. Around this time, he supposedly spent some time in the military fighting in the Korean War (calling into question his actual date of birth). The Montgomery, Texas native made his first trip to Canada in December of ‘56, foreshadowing a permanent move to the country. Still going by his real name, Reggie Siki, he spent much of the next year and a half splitting time between the Vancouver and Oregon territories, feuding with Nick Kozak for several months.

Siki made his way back to California during the summer of 1958, attending college for a time and working for NWA Los Angeles (also called NWA Hollywood). Cal and Aileen Eaton (the mother of Gene and Mike LeBell) founded the promotion under the banner of the NWA, but split from the governing body once it was discovered Cal hadn’t paid any NWA member dues since 1955. Siki was the NWA International Television Champion at the time of the renaming, holding the title for a little over three months before dropping it to Mr. Moto at the Olympic Auditorium.

At this time, Siki struggled to make ends meet. He was working, sure, but often for little to no money. He has said it wasn’t uncommon to eat from dumpsters and sleep outside due to a lack of funds.

Sweet Daddy Is Born

Shortly after his stint in California, Siki returned to Canada, working for Eddie Quinn’s NWA Montreal for a few months. This is a particularly important time in his history as it was when Reggie Siki began going by the name Sweet Daddy, the name by which he would come to be known across the wrestling world.

After a five month stay in Columbus, Ohio with the Midwest Wrestling Association, which started at the beginning of 1960, Sweet Daddy took his show on the road. Using Toronto as his base, the city he calls home to this day, Siki spent the next 19 months working in several territories, including Chicago, New York and the Carolinas. Sweet Daddy became a main event player, engaging in short feuds with legendary figures like Giant Baba, Eddie Graham and Mark Lewin, but it was a run of matches against one of the greatest heavyweight champions of all time that would send his fame into the stratosphere.

The Nature Boy

By the summer of 1961, Sweet Daddy had already had several singles and tag matches with and against the NWA Worlds Heavyweight Champion “Nature Boy” Buddy Rogers. The two men had a special chemistry in the ring together and Rogers was keenly aware of this fact. Because of their in-ring spark (and each man’s drawing power), on July 15, 1961, it is believed Sweet Daddy Siki became the first black man to wrestle for the Worlds Title.

The match, however, was not without controversy. Hearing about the event, the Ku Klux Klan showed up to protest. Threats were made, but Buddy and Sweet Daddy were undeterred. It would not be Siki’s only run-in with the Klan either, as him being married to a white woman elicited multiple threats from the hate group throughout his storied career.

The match with the “Nature Boy” wasn’t a one-off. Between July and October, Siki would have three more championship matches against Rogers, and though he’d come up short on each occasion, Siki didn’t need a belt to make him look like a star. The man had become bigger than any championship he could win.

Coming Home

Sweet Daddy’s run with Rogers led him back to Texas for a string of matches throughout the state. On February 22nd, 1963, with his status as a main event wrestler now etched in stone, he defeated Rip Hawk in Houston for the NWA Texas Heavyweight Championship. The two men wrestled again two weeks later at the “World Famous” Sportatorium in Dallas, this time in a Two out of Three Falls Match. Again, Sweet Daddy came out on top. This set up a run with the strap that lasted the entirety of his time in Texas (a little over two months), dropping it to his sometime tag partner Sailor Art Thomas before returning to Canada in April (but not before wrestling a 90 minute draw in Dallas against Lou Thesz, then the NWA Worlds Heavyweight Champion).

Coming Home (Again)

Back in his adopted home of Toronto, Sweet Daddy planted his flag, spending much of the next two years in Canada, working for Stu Hart’s Big Time Wrestling (also called Wildcat Wrestling and Stampede Wrestling) and Frank Tunney’s Maple Leaf Wrestling. During this stretch, Sweet Daddy became the biggest name in Canada. Bleaching his hair, donning sunglasses and elaborate capes and robes, Siki turned himself into “the ladies’ pet and the men’s regret”. According to Rocky Johnson, Siki was “the guy you loved to hate. The Muhammad Ali of that era” of pro wrestling.

Yet another NWA Worlds Heavyweight Championship match took place for Siki during this era, when he battled Killer Kowalski in July of ‘64 in a Two out of Three Falls Match. Coming out on the losing end did nothing to cap his steam, however, as he remained a top draw throughout North America for the next several years, winning a handful of regional titles and feuding with the likes of Abdullah the Butcher, Bobo Brazil and Dave Ruhl. He even found time to record a couple of albums of country music hits and return to Stu Hart’s territory to wrestle a bear. The bear won both altercations.

Passing On His Knowledge

As Sweet Daddy got into his mid-forties, he began taking fewer and fewer bookings abroad, preferring to stay local and spend time singing with his country band and at his local karaoke bar. After a 2-month tour of Japan near the end of ’84, Sweet Daddy made his way to Memphis for his final big territory stay, his now infamous run in Jerry Jarrett’s CWA.

Back in Toronto, Siki had begun training new wrestlers as well. He opened a wrestling school with Canadian wrestling legend Johnny Powers called the Johnny Powers/Sweet Daddy Siki Academy of Professional Wrestling. Siki has quoted as saying, “We will teach you how to wrestle clean and we’ll teach you how to wrestle dirty”. One of his first students, Ron Hutchison, spent ’85-’86 as one of WWF’s main enhancement talents when the company ran shows in Canada. He wrestled matches against some of the biggest names of the era, including Bret Hart, Randy Savage, and “Mr. 1derful” Paul Orndorff.

With his in-ring career winding down, Siki partnered with Hutchison and opened another school called Sweet Daddy Siki and Ron Hutchison’s School of Wrestling. Even without the flashy robes and boisterous promos, he continued to give back to professional wrestling, having a hand in the training of WWE Hall of Famer Adam “Edge” Copeland. His work with Hutchison also led to the training of Christian, Trish Stratus, Gail Kim, Beth Phoenix, Traci Brooks and several others.

A Quiet (Unless He’s Singing) Legend

Sweet Daddy’s influence on the following generations cannot be overstated. His persona was everything guys like “Superstar” Billy Graham and Jesse “The Body” Ventura would emulate to becomes legends in their own right. Bret “Hitman” Hart has been open about his love and respect for “Mr. Irresistible”, saying, “When I was trying to find myself (as a wrestler), the first character I thought of was Sweet Daddy Siki.”

These days, the 80-year-old Siki is content to sing in his local karaoke bar and enjoy his “rocking years”. His bleached blonde hair remains, as do the massive shoulders for which he was famous. He’s a kind man, far more likely to give of himself than take from another, but make no mistake about it, a bigger-than-life heel remains inside of him. Throw one of his old capes around him or get him anywhere near a wrestling ring and Sweet Daddy is born again.

Death of the Territories

The Pro Wrestling Hall of Fame: The Tag Teams

Pre-hipster Portland Was A Pro Wrestling Mecca

The Pacific Northwest Championship is symbolic of heavyweight supremacy. Right now, I’ve got it and I’m damn proud of it! – Dutch Savage

Before Vince McMahon began his national push with the WWF, effectively killing the territory system, the Don Owen led Portland Territory was the hottest thing going on the West Coast throughout the ‘70s and early ‘80s. Loaded with deep, talented rosters, Pacific Northwest Wrestling (PNW) was the highest rated local television weekly broadcast in the Portland area, running for 38 years.

In The Beginning…

PNW was started in 1925 by former Australian world middleweight and light heavyweight wrestling champion Ted Thye, who named Don Owen’s father, Herb as his assistant. While Thye was back in Australia, Herb Owen used some creative legal wrangling to have the promotion put exclusively in his name, wresting away ownership of the territory from the former champ. With Owen at the helm, the promotion started out focusing on boxing, even bringing in the legendary Jack Dempsey. Eventually, the move into professional wrestling was made, due at least in part to Herb’s sons, Don and Elton, both of whom had come aboard and began asserting their influence on the business.

One of the early rising stars for the Portland wrestling promotion was none other than a young George Wagner, who won both the Pacific Coast Light Heavyweight and Pacific Northwest Middleweight Championships during his 5+ years (1938-’43) in the territory. He would then move on to New York and become the most famous professional wrestler of that era: Gorgeous George.

After Herb Owen passed away in 1942, Don Owen took over the Portland Territory and began promoting pro wrestling exclusively in the Northwest. In 1948, Owen became one of the founding members of the National Wrestling Alliance, which established a single World Champion and acted as a governing body for wrestling companies in North America and Japan. It was during this time that the actual ‘territory system’ was created, with Don Owen controlling the Northwest.

Thanks in large part to Portland’s dedicated wrestling fans, Owen built PNW into the most popular event in the Northwest. This led to a solicitation from representatives of the Heidelberg Brewery in Tacoma, Washington, who visited Owen at his Springfield farm and offered him a sponsorship for a weekly television broadcast for his wrestling show. They were able to reach an agreement, but their timing on that particular day could not have been worse. As Owen recounted years later: “My clothes were all dirty and covered with manure. I told these guys, ‘I’m tired; I’ve been up all night with a sick cow. I haven’t got time for you.“

Despite the poor first impression, Heidelberg Wrestling (later renamed Portland Wrestling) went on the air in 1953, an hour-long weekly television show on KPTV which highlighted some of pro wrestling’s hottest talents, including “Tough” Tony Borne, Gory Guerrero & Luther Lindsay. Thus began the show’s aforementioned 38-year television run, split between two networks (KPTV and KOIN-TV), making it, at the time of its cancellation, the longest running non-news program on television.

Mad Dogs, Buckeyes And Bockwinkels, Oh My

Throughout the ‘60s, Owen continued to promote massive shows in both the Portland Memorial Coliseum and the Portland Sports Arena, the latter of which was a converted bowling alley purchased by Owen in 1968. The Portland Sports Arena also became the primary home of the PNW weekly telecast.

WWII veteran and 1950 Rose Bowl Champion Shag Thomas was given a chance in the wrestling business thanks to Don Owen and PNW. Owen didn’t believe in segregation and backed up his beliefs by putting the Heavyweight TItle around Thomas’ waist in 1960 and ‘66. Shag spent a decade in Portland, retiring in ‘69 after winning a total of 18 championships.

In 1962, Owen gave Maurice Vachon the nickname “Mad Dog”, a moniker he would use for the rest of his career. “During a match I went outside the ring and started to turn everything upside down. A policeman tried to stop me and I hit him too,” said Vachon. Afterwards Owen told him, “You just looked like a real mad dog out there.”

Between 1963 and 1964, Nick Bockwinkel made a splash in Portland, winning both the NWA Pacific Northwest Heavyweight and Tag Team Championships. It was in Portland where the future 4-time AWA World Champion would hone his craft and become one of the very best to ever step inside the squared circle. Also making his mark in the Northwest during the mid-60’s was Stan “The Man” Stasiak, who won the first of his six PNW Heavyweight Championships in 1965, leading to a streak of popularity in Portland than lasted for more than 15 years.

Jesse “The Body” Had Time To Bleed

Several future WWF stars of the ‘80s made big names for themselves with PNW in the ‘70s. Legendary names like “Rowdy” Roddy Piper, “The Model” Rick Martel and Jesse “The Body” Ventura all held titles while in Portland, helping to make the territory one of the hottest of the era.

Portland was just the second promotion Jesse Ventura ever worked, arriving a year after leaving the Mongols, a San Diego-based outlaw motorcycle gang. Wrestling as Jesse “The Great” Ventura, the former Navy SEAL had extremely bloody feuds with 7-time PNW Heavyweight Champion Dutch Savage and “Superfly” Jimmy Snuka (another future WWF superstar), winning the Heavyweight Title on two occasions.

The popularity of the promotion during the ‘70s allowed Owen to expand into Washington, regularly running house shows promoted by Savage. The shows increased Owen’s hold on the Northwest and opened up new avenues to greater viewership and an even larger talent pool. During this era, “Playboy” Buddy Rose, one of the most underrated performers in wrestling history, began to take his place as the number one heel in the territory. From 1976 to 1985, Rose used his exceptional mic skills, coupled with his quality in-ring work, to become the most hated man in the Northwest. In addition to winning heavyweight and tag team gold a combined 20 times while in Portland, Rose was also highly respected by his peers for his ability to get them over with the crowd. In Roddy Piper’s autobiography, he credits Rose as the guy who got his name established in pro wrestling.

As the ‘70s turned into the ‘80s Rose’s hold on the Portland Territory remained strong. Between 1982-’83, “Playboy” is credited with having drawn more money than any other wrestler at any other time during the company’s long history. Not only was he wildly popular (hated) with fans, he also continued to get new talent over, working with the likes of Matt Borne (of Doink the Clown fame), pre-”Mr. Perfect” Curt Hennig, Billy Jack Haynes (before he went off the rails) & “Iceman” King Parsons. Each man had money-making runs with Rose, angles which helped them take the next step in their careers with other promotions. Concerning Parsons, a good working relationship between Owen and Fritz Von Erich resulted in the biggest run of his career, after he and “Gentleman” Chris Adams were sent to work for World Class Championship Wrestling in Dallas.

The Rise Of The Machine

Unfortunately, the ‘80s also brought the talent raids perpetrated by Vince McMahon, who, after purchasing the WWF from his father, was hellbent on taking his flashier brand of pro wrestling nationwide. To do so, McMahon needed to substantially beef up his roster and introduce new, younger faces to the masses. The talent raids accomplished this goal while simultaneously weakening the territories, making McMahon’s takeover that much easier. The loss of so many top talents made it virtually impossible for the territories to remain on top, especially with WWF’s improved production value and overwhelming global reach.

Owen continued to run shows, even creating a few new stars along the way in Brian Adams (Crush of WWF fame), Art Barr and Scotty the Body (who would go on to much greater fame in ECW, WCW and WWF/E as Raven), but declining attendance (along with WWF’s national expansion and the loss of Tom Peterson’s, their main television sponsor) forced the Owen family to sell PNW to Sandy Barr in 1992. The Don Owen-owned PNW’s final television broadcast took place in December 1991. Shortly thereafter, it was replaced on KPTV by syndicated WWF programming.

Years later, Don Owen spoke about the end of his run, saying, “It was hard to end that tradition. But it was time to close up and get on with something else. And the talent pool was getting smaller with the big boys (WWF and WCW) taking it all.”

After The Fall

Sandy Barr continued promoting for five more years, before shutting down Championship Wrestling USA in ‘97. He retained the rights to the name until 2007 with various incarnations of the promotion, fronted by names like Len Denton, Don Coss, Ivan Kafoury and Roddy Piper, popping up here and there. None of them, however, were ever able to recapture the magic of the original PNW. Luckily for wrestling fans in Oregon and Washington, several independent promotions have since carved out a name for themselves, most notably DEFY Wrestling (est. 2017) and DOA Pro Wrestling (est. 2008).

Don Owen treated fans in the Northwest to more than six decades of entertaining pro wrestling, but likely got out of the wrestling game at the perfect time. At almost 80 years of age at the time of Sandy Barr’s acquisition of PNW, Owen knew the wrestling business was changing, quickly. After years away from the industry, he was asked his thoughts concerning the then-current pro wrestling product. Unsurprisingly, Owen was less than complimentary, saying, “Today’s wrestling really pains me. There’s no wrestling, just a lot of screaming and flying around.”

Portland Wrestling Vol. 4

Portland Wrestling Vol. 1

In Your Face: 1970s Portland Wrestling Documentary

Hulk Hogan And The Death Of The AWA

I am the people’s champion! They saw me beat Nick Bockwinkel! Just when I was ready to clamp down and take it home, Bobby Heenan interfered! Payback is due! – Hulk Hogan

By the late ‘80s, after years of declining interest, subpar rosters, and an inability to change with the times, the American Wrestling Association (AWA) was all but dead in the water, ultimately shutting down in 1991.

Did it have to be that way? Had Verne Gagne, rather than digging in his heels, gotten with the times (or hired someone to get with the times for him), would the AWA have had a puncher’s chance at not only surviving, but thriving into the ’90s and beyond?

When The AWA Thrived

From the early ‘60s into the late ’70s, the AWA was a very successful wrestling promotion. Verne Gagne, an amateur wrestler and alternate on the ‘48 U.S. Olympic Team not only ran the promotion, but was its most recognizable champion. From August 1960 to May 1981, Verne held the AWA World Title 10 times for a total of 4,677 days (almost 13 years), feuding with legendary names like Gene Kiniski, Larry “The Axe” Hennig and “The Crippler” Ray Stevens.

During that era, Gagne took his promotion from a local Minnesota show and expanded into several large markets, including Chicago, San Francisco, Denver and Las Vegas. His success in these areas made the AWA an extremely popular ticket, and his live shows regularly brought crowds by the thousands.

“I Want My MTV”

Then the Eighties happened. The “everything, all the time, right now” generation had no time for a long time. Don’t wanna sit through a 12 round fight? “Iron” Mike Tyson knocks everyone out in under three rounds! NBA games too slow? Have no fear, the “Showtime” Lakers are here!

Gone were the days when you could keep a kid’s attention for more than three minutes; Nintendo, Coca-Cola and Hostess made sure of that.

In the Sixties and Seventies, pro wrestling venues were smoke-filled, darkly lit and full of an older demographic. When the mid-’80s rolled around, young, loud and stuffed to the gills with cocaine and TV dinners, Verne wasn’t prepared.

Prior to Vince McMahon’s talent raids, the AWA boasted some of the biggest names in the business. Consider that in 1984, WWF’s number one babyface (and arguably the biggest draw in the history of the industry), Hulk Hogan, number one manager (and the greatest manager of all time), Bobby “The Brain” Heenan, number one color commentator, Jesse “The Body” Ventura, and number one announcer, “Mean” Gene Okerlund had all been, just a short time prior, under the employ of the AWA.

What if Verne had worked with someone capable of marketing Hogan the way Vince and the WWF were able to do for the better part of a decade? What if he’d played ball with Hogan on merchandising, rather than trying to strong-arm or steal from him by selling his shirts at shows while Hulk was away on a Japanese tour? What if he hadn’t gone out of his way to keep the belt off Hogan, actually going so far as to say he wasn’t good enough to carry the AWA Title? Finally, what if Verne hadn’t angered Hogan enough to where, once Vince came calling, he was more than willing to not only jump ship, but do so without finishing up his scheduled dates with the AWA, effectively killing most of the territory?

How much different does the first WrestleMania look without Hogan in the main event? Does WrestleMania I even take place without Hogan on the WWF roster?

Greg Gagne Wasn’t The Answer

Verne’s stubborn nature (Greg Gagne’s words, not mine) cost the promotion dearly when it came to the acquisition and retention of marketable talent, forcing the promotion to rely on burly animals like The Crusher and Mad Dog Vachon, men who could draw a promotion all kinds of money for much of the previous two decades, but were dinosaurs in the eyes of the glitzy ‘80s pro wrestling fan. Beer bellies and cigar breath simply wasn’t gonna cut it anymore.

Sure, the AWA still had a contingent of die hard wrestling fans, many of whom attended every local show possible, but selling a guy a program and a beer is a far cry from selling a guy a program and a beer, while selling his kids t-shirts, action figures and foam fingers. This is where I believe Gagne was greatly in need of someone to put a fresh set of hands on his product, and by ‘someone’ I don’t mean his son, Greg. If you need history to be told through the eyes of a blind man, call Greg. Otherwise…

Hulkamania Ran Wild…Away From Verne

Consider that had Hulk and Verne been able to work together the way Hogan ultimately did with Vince, the AWA would have been all but set (creatively, at least). In Nick Bockwinkel, Larry Zbyszko, Col. DeBeers and later, Curt Hennig, the AWA was loaded with main event level heel talent, all of whom had quality promo skills and could work circles around most in the ring. Hogan was a superhero, his job was to look unbeatable. Surrounding him with these four pros, men capable of bumping all around the ring for him while retaining every last bit of their heat, would have carried the promotion for years. And let’s not even get into the next wave of guys (Shawn Michaels, Scott Hall, Leon White aka Vader) that ultimately left the AWA for greener pastures…

Without Hogan, did Vince have the leverage to buy off television stations, preventing them from airing other promotions’ shows? Who was Vince’s second choice had Hogan not gone to New York? Would he have stayed in-house and tried to go national with Jimmy Snuka or Sgt. Slaughter? Would he have looked to another promotion, possibly WCCW and Kerry Von Erich? Neither Snuka nor Kerry had Hulk’s promo and Sarge didn’t have the jacked, “bigger than life” look Vince so coveted. Whatever he would have decided, the WWF roster would have looked (and sounded) decidedly different.

What Might Have Been For The AWA

If WCW taught us nothing else, it was that the market would bear two successful promotions. Even ECW, using mostly smoke and mirrors (and a lot of Vince’s kickback money) was able to thrive in the Nineties as a somewhat viable third promotion. Certainly, with proper management and greater attention to what fans wanted to see, the AWA could have just as easily been in this mix. Fans like having options, and history has proven time and again that with competition, all involved up their game making for a better overall product.

There is no doubt Verne Gagne should be remembered for all he did for professional wrestling. Not only did he run a successful promotion for more than 30 years, he also trained some of the biggest names the industry has ever known, including Iron Sheik, Ricky Steamboat, Curt Hennig and “Nature Boy” Ric Flair. His immense contributions to wrestling cannot be overlooked.

That’s what made his inability to move with the changing climate rather than becoming resistant to it so frustrating. Verne’s knowledge could have been useful to so many other future performers. Unfortunately, for him, for the fans, for the industry as a whole, it wasn’t meant to be.

WWE Hulk Hogan Hulkamania Authentic T-shirt

Odd Sox Men’s Hulk Hogan 360 Socks

WWE Hulk Hogan Whatcha Gonna Do Brother? T-Shirt

Today’s Heels Could Learn A Lot From Larry Zbyszko

I am Professional Wrestling’s living legend. I don’t care about you people, Billy Robinson or his Empire Championship. 1001 holds? I have 1001 records from coast to coast! I am number one! — “The Living Legend” Larry Zbyszko

I absolutely loathed “The Living Legend” Larry Zbyszko when I was a kid. He was smug, a braggart, cheated each and every time the opportunity presented itself, and topped it all off by never running out of things to say to make fans despise him. In short, he was one of the greatest wrestling heels in the history of ever and doesn’t get nearly enough credit for his genius.

Underrated Genius

I’ve been watching pro wrestling for over 30 years and during that time, I’ve seen few wrestlers I’ve wanted to choke more than Larry Zbyszko. Yet, when it comes time to start naming some of the greatest bad guys to ever lace up the boots, fans and experts alike are quick to throw out names like “Nature Boy” Ric Flair and “Rowdy” Roddy Piper.

Both men entertained me for more hours than I could ever begin to count, but as great as they were, they each retained the same redeeming quality: Ric and Roddy were hilarious. Sure, they did some awful things, but they were almost so charming in how terrible they were being, I couldn’t help rooting for them. With Larry Zbyszko, that sort of thing was never an issue. I never did anything but hate that dude and I’m quite sure he’d be pleased to know that.

No Cheering, Spudhead!

There simply wasn’t a thing about Larry that made you cheer for him. He wasn’t a cool “shade of gray”, he wasn’t trying to impress the crowd with his wit and in-ring ability; he was just a complete prick.

Watching Larry’s old matches now, I marvel at how well he worked a crowd. When I was a kid, I wanted to punch him in the face every single time he’d stall on the outside of the ring, roll back in, then roll right back out to stall some more. It was infuriating stuff.

So good was he at being a heel, I’ve heard there were even wrestlers who would get angered at his in-match antics. When you’re getting the guy in the ring with you to lose it, you’re really doing work!

Zbyszko did everything he could to be a despicable human being, and regardless of how ‘smart’ you thought you were to the business, he still found a way to reel you in.

Old School Will Always Be Cool

I’m a bit too young to have seen “The Living Legend” in the WWWF, but his feud with Bruno Sammartino is legendary. Universally abhorred (with heat as white hot as you can get it), Zbyszko really took off when he turned on the popular babyface and mentor Sammartino, attacking him with a chair, leaving him bloody and broken in front of a sea of hardcore Bruno fans. This set the stage for a feud that accounted for many sell out crowds throughout 1980, culminating in their most famous match together, the Shea Stadium Steel Cage Match in which Bruno finally got his revenge in front of more than thirty six thousand fans.

I’m most familiar with Larry Legend’s work in the AWA and NWA/WCW. As a kid growing up in East Texas, I was afforded a good many wrestling options on my television each week. Everything from World Class to Mid-South, WWF to NWA could be seen weekly thanks to superstations like USA and TBS, and a local channel out of Dallas, KXTX.

When you consider the talent those promotions sported during the early to late-80’s, it’s more than a little overwhelming. Many of the all-time greats were plying their craft at the highest of levels then, and I had the honor of seeing them all.

I got up close to The Freebirds, Jimmy Garvin, The Four Horsemen, Bobby Heenan, and countless other heels, but none of them elicited a hate from me like the hate I felt when I watched Larry Zbyszko. If you’ve never yelled at your television screen, then you don’t really know how much fun it can be to get totally taken in by a wrestling bad guy. Larry Zbyszko was that guy for me.

Larry Legend Is The Measuring Stick

I wonder, if more of today’s wrestlers were willing to go that extra mile at being a heel and placed more emphasis on being legitimately hated, could wrestling reclaim a bit of what’s been lost since fans decided it was cooler to be a jerk than to be a superhero?

I know times have changed, but I still say there’s a place for the bad guy who just wants to be a loathsome character. Baron Corbin is doing a great job being just that, although wrestling fandom has changed so dramatically, I’m not sure he’ll ever truly be appreciated for his level of brilliance.

Perhaps, it’s just a sign of the times, but I believe many of today’s wrestlers would do themselves an enormous favor by going back and watching as much of Larry Zbyszko’s work as they can possibly find.

The WWE might not ever go out of its way to tell the ‘Universe’ how amazing “The Living Legend” was, but that doesn’t mean he wasn’t.

AWA Record Book: 1960s

Minnesota’s Golden Age of Wrestling: fom Verne Gagne to the Road Warriors

AWA World Heavyweight Championship Replica Title Belt