Ahahaha! You shoulda seen what the Cuban Assassin and I did to Archie Gouldie and Steven Pettipas last week! We beat ’em up so bad! Now they have the nerve to wanna have a street fight? Well, I’m gonna tell you one thing, Archie Gouldie: the Cuban and I grew up on street fights! – Sweet Daddy Siki
On March 23rd, 1985, Memphis television was treated to a surprise appearance by a charismatic man known around the wrestling world as Sweet Daddy Siki. A week earlier, the dastardly Tux Newman had helped Randy Savage steal the AWA Southern Heavyweight Title from Jerry “The King” Lawler; Sweet Daddy was brought in by Newman to ensure Savage held on to the belt. But a funny thing happened on the way from Point A to Point B: Newman got on the mic and referred to Siki as his “boy”.
Making his way to the interview area where Lawler, Newman and Lance Russell were arguing, Sweet Daddy turned on Tux, admitting though it might cost him his run in Memphis, no man was gonna call him “boy”. A bemused Lawler rolled with the apparent adlib, saying he’d talk to promoter Eddie Marlin and smooth everything over. Siki destroyed a contract Newman waved in his face, sending the manager running, then hopped in the ring in his street clothes and made short work of Mr. X, winning the crowd over in under a minute. Just like that, Sweet Daddy Siki, as he had in every other territory he ever worked, got himself over in a very big way.
Sweet Daddy got his start in the wrestling business in 1955 between the ages of 15-17 years old, working in New Mexico after being trained in California by Ray Ortega and multi-time regional champion Sándor Szabó. Around this time, he supposedly spent some time in the military fighting in the Korean War (calling into question his actual date of birth). The Montgomery, Texas native made his first trip to Canada in December of ‘56, foreshadowing a permanent move to the country. Still going by his real name, Reggie Siki, he spent much of the next year and a half splitting time between the Vancouver and Oregon territories, feuding with Nick Kozak for several months.
Siki made his way back to California during the summer of 1958, attending college for a time and working for NWA Los Angeles (also called NWA Hollywood). Cal and Aileen Eaton (the mother of Gene and Mike LeBell) founded the promotion under the banner of the NWA but split from the governing body once it was discovered Cal hadn’t paid any NWA member dues since 1955. Siki was the NWA International Television Champion at the time of the renaming, holding the title for a little over three months before dropping it to Mr. Moto at the Olympic Auditorium.
At this time, Siki struggled to make ends meet. He was working, sure, but often for little to no money. He has said it wasn’t uncommon to eat from dumpsters and sleep outside due to a lack of funds.
Sweet Daddy Is Born
Shortly after his stint in California, Siki returned to Canada, working for Eddie Quinn’s NWA Montreal for a few months. This is a particularly important time in his history as it was when Reggie Siki began going by the name Sweet Daddy, the name by which he would come to be known across the wrestling world.
After a five-month stay in Columbus, Ohio with the Midwest Wrestling Association, which started at the beginning of 1960, Sweet Daddy took his show on the road. Using Toronto as his base, the city he calls home to this day, Siki spent the next 19 months working in several territories, including Chicago, New York, and the Carolinas. Sweet Daddy became a main event player, engaging in short feuds with legendary figures like Giant Baba, Eddie Graham, and Mark Lewin, but it was a run of matches against one of the greatest heavyweight champions of all time that would send his fame into the stratosphere.
The Nature Boy
By the summer of 1961, Sweet Daddy had already had several singles and tag matches with and against the NWA Worlds Heavyweight Champion “Nature Boy” Buddy Rogers. The two men had a special chemistry in the ring together and Rogers was keenly aware of this fact. Because of their in-ring spark (and each man’s drawing power), on July 15, 1961, it is believed Sweet Daddy Siki became just the second black man to wrestle for the Worlds Title.
The match, however, was not without controversy. Hearing about the event, the Ku Klux Klan showed up to protest. Threats were made, but Buddy and Sweet Daddy were undeterred. It would not be Siki’s only run-in with the Klan either, as his being married to a white woman elicited multiple threats from the hate group throughout his storied career.
The match with the “Nature Boy” wasn’t a one-off. Between July and October, Siki would have three more championship matches against Rogers, and though he’d come up short on each occasion, Siki didn’t need a belt to make him look like a star. The man had become bigger than any championship he could win.
Sweet Daddy’s run with Rogers led him back to Texas for a string of matches throughout the state. On February 22nd, 1963, with his status as a main event wrestler now etched in stone, he defeated Rip Hawk in Houston for the NWA Texas Heavyweight Championship. The two men wrestled again two weeks later at the “World Famous” Sportatorium in Dallas, this time in a Two-out-of-Three Falls Match. Again, Sweet Daddy came out on top. This set up a run with the strap that lasted the entirety of his time in Texas (a little over two months), dropping it to his semi-regular tag partner Sailor Art Thomas before returning to Canada in April (but not before wrestling a 90-minute draw in Dallas against Lou Thesz, then the NWA Worlds Heavyweight Champion).
Coming Home (Again)
Back in his adopted home of Toronto, Sweet Daddy planted his flag, spending much of the next two years in Canada, working for Stu Hart’s Big Time Wrestling (also called Wildcat Wrestling and Stampede Wrestling) and Frank Tunney’s Maple Leaf Wrestling. During this stretch, Sweet Daddy became the biggest name in Canada. Bleaching his hair, donning sunglasses and elaborate capes and robes, Siki turned himself into “the ladies’ pet and the men’s regret”. According to Rocky Johnson, Siki was “the guy you loved to hate. The Muhammad Ali of that era” of pro wrestling.
Yet another NWA Worlds Heavyweight Championship match took place for Siki during this time, a Two-out-of-Three Falls battle against Killer Kowalski in July of ‘64. Coming out on the losing end did nothing to cap his steam, however, as he remained a top draw throughout North America for the next several years, winning a handful of regional titles and feuding with the likes of Abdullah the Butcher, Bobo Brazil, and Dave Ruhl. He even found time to record a couple of albums of country music hits and return to Stu Hart’s territory to wrestle a bear. The bear won both altercations.
Passing On His Knowledge
As Sweet Daddy got into his mid-forties, he began taking fewer and fewer bookings abroad, preferring to stay local and spend time singing with his country band and at his local karaoke bar. After a 2-month tour of Japan near the end of ’84, Sweet Daddy made his way to Memphis for his final big territory stay, his now infamous run-in Jerry Jarrett’s CWA.
Back in Toronto, Siki had begun training new wrestlers as well. He opened a wrestling school with Canadian wrestling legend Johnny Powers called the Johnny Powers/Sweet Daddy Siki Academy of Professional Wrestling. Siki was quoted as saying, “We will teach you how to wrestle clean and we’ll teach you how to wrestle dirty”. One of his first students, Ron Hutchison, spent ’85-’86 as one of WWF’s main enhancement talents when the company ran shows in Canada. He wrestled matches against some of the biggest names of the era, including Bret Hart, Randy Savage, and “Mr. 1derful” Paul Orndorff.
With his in-ring career winding down, Siki partnered with Hutchison and opened another school called Sweet Daddy Siki and Ron Hutchison’s School of Wrestling. Even without the flashy robes and boisterous promos, he continued to give back to professional wrestling, having a hand in the training of WWE Hall of Famer Adam “Edge” Copeland. His work with Hutchison also led to the training of Christian, Trish Stratus, Gail Kim, Beth Phoenix, Traci Brooks, and several others.
A Quiet Legend (Unless He’s Singing)
Sweet Daddy’s influence on the following generations cannot be overstated. His persona was everything guys like “Superstar” Billy Graham and Jesse “The Body” Ventura would emulate to become legends in their own right. Bret “Hitman” Hart has been open about his love and respect for “Mr. Irresistible”, saying, “When I was trying to find myself (as a wrestler), the first character I thought of was Sweet Daddy Siki.”
These days, the 80-year-old Siki is content to sing in his local karaoke bar and enjoy his “rocking years”. His bleached blonde hair remains, as do the massive shoulders for which he was famous. He’s a kind man, far more likely to give of himself than take from another, but make no mistake about it, a bigger-than-life heel remains inside of him. Throw one of his old capes around him or get him anywhere near a wrestling ring and Sweet Daddy is born again.